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22 Side Projects From the Buffer Team

Buffer Social

It’s pretty common for our team to run their own blog, we have several published authors on the team, and many of our engineers run apps that have nothing to do with their regular work. Hailley : MakeWorkWork Hailley co-hosts a podcast and creates resources about creating purposeful workflows complete with custom Notion templates.

Project 62
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How We Built Our Guest Posting Program

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Over time, this practice changed as we leveled up as a team and became more focused on content goals and we moved away from working with guest authors because of the editing time it took. Guest posting resources like Convertflow , Shopify , and Zapier offered diverse approaches tailored to their unique audience and brand voice.

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The Art of Copywriting: How to Write Better Captions that Get Engagement

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What they found was that legendary novels from authors like Cormac McCarthy, Jane Austin, Tim Ferris, J.K. Their time and attention are two of their most precious resources. Hailley on Twitter and Hailley’s Website. Rowling, Hemingway, and countless others are at a 7th to 8th grade reading level.

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AskBuffer: How Do I Gain More Email Newsletter Subscribers

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The Morning Brew , a business newsletter, sends all of their subscribers this summary once they've opted-in, along with providing other resources readers would be interested in. And consider giving your audience a more detailed preview of what to expect.

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10 Content Marketing Metrics to Track (+5 Experts on the Ones that Matter to Them)

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If you’re not focusing on high-quality content creation with a clear goal in mind (like Hailley Griffis and Eric Doty explain below), delivering ROI on all your hard work is going to be tough. On Resources, we focus more on timely content, and so shoot for our results there to be more immediate. 

Metrics 98
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16 Social Media Podcasts to Take Your Marketing Skills to the Next Level Today

Buffer Social

Every week, Hailley Griffis, Brian Peters, and Kevan Lee interview some of the best best marketers around. Hosts: Kevan Lee (Director of Marketing, Buffer), Hailley Griffis (Press Crafter, Buffer) and Brian Peters (Social Media Manager, Buffer). Format: Interviews. Duration: Ranges from 30 to 50 minutes. ET/10:00 a.m.

Skills 40
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How to Create an Extraordinary Social Media Strategy for 2017

Buffer Social

” —Patrick Lencioni, best-selling author. Every marketing team, no matter its size, has finite resources. The tactics that fall into section 2 (high value, high complexity) would be next on our list if we have the resources. Set up 1 sponsored post by the 30th of each month [Assigned to: Brian, Hailley ].