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Working with Social Media Data: Content

Net-Savvy Executive

In thinking of what you can do with social media data, I find it helpful to think about three buckets of social media data : content, activity, and people data. If you look at social media from one angle, that's what it is: lots of content. Analyzing Content Data Remember consumer-generated media?

Data 82
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5 YouTube features to use to boost engagement

Sprout Social

With 51% of consumers anticipating YouTube will be one of the social media platforms they use most this year, it’s a digital space your audience most likely uses. Just like any other social media platform, responding to comments is a key part of YouTube community management. billion monthly users in just two years.

YouTube 72
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The Complete Guide to Social Media Video Specs in 2020

Hootsuite

Struggling to keep on top of all the changes to social media video specs? Video is increasingly crucial to a successful social media marketing strategy. But not if you use our guide to social media video specs. According to a recent survey , nearly half of all digital ad dollars are spent on video. .

Video 144
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How to Sell on Pinterest: 7 Simple Steps

Hootsuite

If you take the platform seriously and put some love into your business page, you can start selling products on Pinterest in 7 simple steps. Why sell products and services on Pinterest? Pinterest is a perfect hybrid of social media and window shopping. It’s self-contained. Create a catalog.

How To 111
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Want better results? Start with social testing

Sprout Social

When you’re talking about your brand’s social media strategy and someone asks why you approach some aspect of social in a certain way, what do you say? Any time you have a hunch, question or challenge related to your strategy, social testing can help you generate powerful insights to support your next steps.

Metadata 111
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Using ViralMoment to Track the Top TikTok Beer Trends

Ignite Social Media

Ignite Social Media is a beta partner for a new Social Analytics tool called ViralMoment that takes a snapshot of the trends of the day that are hitting TikTok. For this demonstration, Ignite Social Media asked Viral Moment to compile the top 2,000 beer videos in terms of the ones with the highest play counts.

Trends 78
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Detecting Deception in Social Media

Net-Savvy Executive

The first is Can You Trust Social Media Sources? Catching and deleting spam and other garbage in social media data is one side of an arms race, just like email spam and computer viruses. If you're reporting on broad trends, you might get better results through sampling, or by focusing on high-quality sources.