Marketing Retail Travel Web 2.0 
Adam Cohen
JULY 12, 2010
It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have.
Techipedia: Tamar Weinberg
NOVEMBER 11, 2010
Without a clear methodology of measuring ROI, many businesses are still cautious to spend their marketing budget on social media and web 2.0. Many online marketing analysts predict that representation on sites like Facebook is quickly becoming just as important as a website for one simple reason. e-Commerce.
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Adam Cohen
JULY 19, 2010
My topic for this week is “ Social media AND… “ If you have been a subscriber here you know that I look at social media tactics as informed strategies leveraging deeper understanding of a brand’s most valuable customers and prospects – truly integrated into other forms of marketing. See you there?
Adam Cohen
JULY 16, 2010
a thousand cuts :: adam cohen's blog About Blogroll Contact a thousand cuts conversations about social media and interactive marketing by adam cohen 16 JUL I Will Not Write About Old Spice Posted by: adam / Tags: Advertising , Isaiah Mustafa , Old Spice , Social Media , Television , YouTube / Comments: View Comments I will resist the urge.
Buzz Marketing for Technology
JUNE 27, 2008
accountants, instructional designers, education, consultants), knowledge that is both part of the physical product and the product itself (software engineers, hospitals, retail), and knowledge needed to produce and service a physical product (process engineers, customer service, repairmen). Corporate Policies on Web 2.0.
Buzz Marketing for Technology
AUGUST 5, 2008
We need only look at the Boston Consulting Firms 4 categories of market placement (the cash cow is still useful today as when I learned about it 20 years ago) or Rogers stages of adaptation (still used 40 years later). Corporate Policies on Web 2.0. New skills for the workplace. ► May. (10). Paying attention. My Blog List.
Techipedia: Tamar Weinberg
MARCH 4, 2010
The word of mouth has traveled, because Pamela Slim learned about the hotel from Jonathan. Targeting an audience of social media heavyweights that frequently visit New York City is a really useful marketing strategy. Roger Smith has really penetrated a heavily saturated market, and they’ve done so with grace. We think so!
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