Convince & Convert
JANUARY 26, 2011
And that’s why it’s imperative that if you’re going to succeed in social media, you need to dig deep and communicate with your customers through authentic, human stories that are equal parts marketing and entertainment. Email marketing has followed a similar trajectory. Beware the Invitation Avalanche.
Convince & Convert
JULY 26, 2010
Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Which brings up the whole “viral&# aspect of the platform.
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Webbiquity SMM
MAY 10, 2011
More recently, numerous writers including Olivier Blanchard , Neil Glassman and Mark Schaefer have tried to make the case that social media ROI is real, can be measured, and must be measured. The core of social media marketing efforts should be the corporate blog. What should they promote? Here are 20 ideas.
Convince & Convert
JULY 6, 2010
She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. Don’t be Shy. If a company is “doing good,” don’t be shy about talking about it. link] [link] WebPro360 And, it's not just about businesses 'tooting' their own horn.
Convince & Convert
JUNE 22, 2010
Too many companies are “experimenting&# with social media because they feel they have to, not because they want to do so. Unlike every other form of marketing and communication ever devised, you can’t treat social media like taking medicine – something that you do when you have to, and only because someone told you so.
Convince & Convert
APRIL 12, 2012
The full report was $500, and I’m a cheapskate so I don’t have all of the details, but the press release headlines that hit the wire I guess it was last week are pretty interesting, in that they point to a broad trend that we’ve brought up a couple times. We were testing it in a couple markets.
Convince & Convert
JULY 13, 2010
Every single person in a public relations firm should: 1) understand the impact of social media and 2) be able to activate that marketing potential for their clients. They are still stuck in the old paradigm of interruption marketing. Would love to do it after work, but I'll be writing press releases until the wee hours.
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