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7 Tactics for Promoting Your Brick-And-Mortar Business Online

The Social Media Incubator

Here are our top 7 tactics for promoting your brick-and-mortar business online: Press release distribution – Have something newsworthy in your business to talk about? Write a press release and distribute it online to services like PRWeb.

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The New Measurement: Shifting from Traditional PR to Growth PR

Waxing UnLyrical

Marketing and Communications are converging as PR is poised to evolve radically over the next decade. Thanks to the latest technologies, PR now has the potential to be a data-driven powerhouse that maps to real business results, earning a seat at the table alongside Marketing generally, or, at least, other important marketing activities.

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9 Must-Have Online Newsroom Features

Proactive Report

There’s just a list of press release headlines with a link to the full release. Put the contacts on the main page of the newsroom as well as on every press release. It does no good to have press releases show up in search when a journalist is researching a story if there is no contact listed on that release.

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10 Marketing Techniques for Content Marketers from Traditional Advertising

Writtent Blog

The internet has severely disrupted traditional marketing techniques, including advertising and the newspaper industry. Inbound and content marketers are most definitely here to stay. Traditional advertising methods, like print ads and television commercials worked incredibly well until the average consumer owned a smart phone.

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Create and Optimize Visual Content: a new PR skill

Proactive Report

as many views when a press release contain a photograph. Shooting – with a camera, an iPad or a smart phone. Make sure your Marketing and PR teams are trained and can effectively use the power of visual content in 2013. (note the word compelling). This is consistent with research by Dan Zarrella of Hubspot.

Skills 101
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62 Experts Share Their #1 Actionable SEO Technique

Writtent Blog

2 Use Influencer Marketing. #3 Use Influencer Marketing. David Leonhardt is President of The Happy Guy Marketing. He’s an internet marketing expert and all-around marketing geek. Will Blunt is the founder of Blogger Sidekick , a company that helps digital marketers build authority with one-of-a-kind content.

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32 Experts Share Their Best Blog Post Promotion Tips

Kikolani

In celebration of the launch of my first premium training course on how to promote your content , I asked some of the top blogging, content marketing, and online marketing experts to answer one important question. Mike Stelzner is the founder of Social Media Examiner and host of the Social Media Marketing Podcast.

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