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7 Tactics for Promoting Your Brick-And-Mortar Business Online

The Social Media Incubator

Here are our top 7 tactics for promoting your brick-and-mortar business online: Press release distribution – Have something newsworthy in your business to talk about? Write a press release and distribute it online to services like PRWeb.

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The New Measurement: Shifting from Traditional PR to Growth PR

Waxing UnLyrical

Instead of publishing repetitive press releases and campaigns built on educated hunches, the Growth PR era is fueled by data-driven, iterative storytelling. Communication tactics can be tied to revenue or sales funnel activities that impact the bottom line. Too Much Noise Across Too Many Digital Channels.

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9 Must-Have Online Newsroom Features

Proactive Report

There’s just a list of press release headlines with a link to the full release. Put the contacts on the main page of the newsroom as well as on every press release. It does no good to have press releases show up in search when a journalist is researching a story if there is no contact listed on that release.

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Diigo: A PR Tool for Social Media Releases

Proactive Report

While I have been researching the elements needed to make a press release relevant in the digital age I’ve become a big fan of Diigo. One of the additions to a social media news release that journalists find useful is a bookmarked research page with all resources and notes they might need to write the story.

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10 Marketing Techniques for Content Marketers from Traditional Advertising

Writtent Blog

Traditional advertising methods, like print ads and television commercials worked incredibly well until the average consumer owned a smart phone. Be Worthy of a Press Release. Well, it actually has quite a bit to do with it. Public relations were among ubiquitous marketing techniques in years past.

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Create and Optimize Visual Content: a new PR skill

Proactive Report

as many views when a press release contain a photograph. Shooting – with a camera, an iPad or a smart phone. (note the word compelling). 67% of consumers consider clear, detailed images to be very important and carry even more weight than the product information, full description, and customer ratings. They climb to 7.4X

Skills 101
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62 Experts Share Their #1 Actionable SEO Technique

Writtent Blog

I was working on a blog post for myself called “How to build links with your smart phone” and was trying to access my favorite SEO tools, and it was horrible. I tried loading and looking at Analytics on my phone’s Chrome browser and it was horrible. Did you like this? Why not give it a quick Tweet?

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