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Technical Project Manager: A Guide on Their Role in Managing Your Digital Marketing Projects

Razor Social

A Technical Project Manager could be someone you have on your team… … or someone you hire in to help. It’s crucially important you have a strong technical person on your side for any Digital Marketing project that requires technical knowledge! Either way, you will see why you need one!

Project 63
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Successful Blogging for Small and Medium Businesses

Akamai Marketing

If you can’t think of what to blog about, get inspiration from the news, industry occurrences, message boards and other communities where your customers are hanging out. Think beyond the marketing team. Let your talented employees be your bloggers – ask for volunteers to start. All Rights Reserved.

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Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. It’s my birthday and I have some great news! Want the trends, news, and findings too?

Marketing 264
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9 Criteria for Selecting a Social Media Monitoring Tool

Webbiquity SMM

With almost 200 social monitoring tools (and new entrants still coming to market), available at a range of price levels from free to if-you-have-to-ask-you-can’t-afford-it, how does an organization select the right social monitoring tool for its needs? Salesforce.com ), marketing automation tools and web analytics packages.

Tools 193
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An Open Letter to Facebook

Techipedia: Tamar Weinberg

Why not work with small businesses and those affected most by this policy change to find something that would work better for them that does not complicate the process or require a substantial financial investment? When you’re a platform for businesses, having a mutually beneficial relationship could even be a good idea.

Facebook 277
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Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity SMM

Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? companies now use social media for marketing (though the figure varies widely based on size of company)? companies now use social media for marketing. Or that 73% of U.S.