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Don’t Sell Your Brand’s Soul to the Facebook News Feed Algorithm and Vanity Metrics

Pam Moore

What About the Silent Lurkers? We know they are highly engaged in other ways which includes up to 100,000 downloads of our podcast per month, a 58%- 83% conversion rate on all of our landing pages that offer free resources, templates and more. We know they watch our videos, read our blog posts and the list goes on.

Feed 167
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A Tale of Two Communities Part II – Salesforce.com

SocialFish

I was unable to get statistics for “lurkers&# , but I am sure it is high. Salesforce invests a huge amount of resources in both its community infrastructure and staffing. How far are you willing to go resource-wise to promote an open community effort? 700 questions are asked each week.

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How to Make the Most of Your Social Media Budget

Sprout Social

This keeps your fans engaged and turns lurkers into advocates for your brand. You can use resources like Canva or BeFunky to create your own graphics. When done correctly, it may become your top performing resource. This means everyone is on board and can communicate in real time for greater success. Bonus: Free Is Good.

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16 Ways to Promote Your “Boring” Brand or Product on Social Media

Hootsuite

Bonus: repurposing user-generated content is always a nice way to reward loyal fans with a little piece of the spotlight, and offers social proof that might just encourage on-the-fence lurkers to make a purchase. What kind of resources can you share to make your followers’ lives better? Hold a Q&A. Can I come work there?

Products 145
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How I Helped Make a Bland Blog an Overnight Success

Viper Chill

This doesn’t bother me though; mostly because the people who come here and do find a topic they want to read about generally find one of the best resources on that subject available. I’m well aware that as soon as some people visit this site and see how long the articles are, they click away, probably never to return.

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Pinterest for Business: How to Get Started & Be Successful

Sprout Social

Also notice that her bio tells lurkers what she can help them do and offers a free resource to get viewers over to her website. Melyssa Griffin (the creator of Pinfinite Growth) does a great job with this. We can see from her title that she will be pinning tips on blogging and entrepreneurship.

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78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity SMM

Kevin Barenblat presentes a taxonomy of social media failure types, including “canned responders,&# spammers, lurkers and serial re-tweeters. 90+ Essential Social Media Resources by Mashable. 57 Social Media Policy Examples and Resources by Social Media Today. budget by iMedia Connection. Social Media is not cheap.