Proactive Report

AUGUST 8, 2013

Social media has extended the reach and influence of your stakeholders – they’re on Facebook, Twitter and LinkedIn and they’re connecting to each other. The Social Graph is the representation of our relationships. The social graph allows us to create a context for our actions. What are my friends ‘liking’?

Social Graph 58

Social Graph Press Release Loyalty Fashion 58

Buzz Marketing for Technology

SEPTEMBER 22, 2008

This is a recap of a presentation by Michael Lazerow of Buddy Media from the Web 2.0 Expo Social Networks are clearly here to stay with almost 50% of the population is using these sites (70% of teens).

Applications 100

Applications Social Networking Web 2.0 Brands 100

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic.

Social Media 149

Social Media Strategy Influencer Social CRM 149

Convince & Convert

NOVEMBER 1, 2011

Brian: I’ve studied this actually, the idea of social network fatigue. But also, it’s perpetuated through the “social media experts” I can tell you that year after year, I would have to get in debates that would justify my friend to follow ratio on Twitter, for example. Is that a sign of the times?

Klout 122

Klout Social Capital Influencer Social Graph 122

Bare Feet Studios

JUNE 9, 2010

Twitter had earned that kind of loyalty – and squandered it in the face of new users and more rounds of funding. It’s the brevity, lack of necessity to “friend&# and the fact that it’s free for everyone that defines the quality of the social graph I can develop within it. I’m NOT knocking success.

Upcoming 57

Upcoming Conference Social Graph Flickr 57

Webbiquity SMM

AUGUST 28, 2012

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). What’s the best process for developing a social media marketing plan?

Social Media 208

Social Media Tips Tumblr Wikipedia 208

Convince & Convert

AUGUST 10, 2010

Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat). McCann is CEO of Gist , a provider of real-time intelligence on your network of online contacts. If they are social media savvy, you can follow up via Twitter direct message.

Social CRM 134

Social CRM Influencer Klout Social Media 134