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Micro Targeting your Online Media

Buzz Marketing for Technology

Let’s say you’re an auto insurance company. You want to target micro-segments where people think about buying auto insurance. We know that people buy auto insurance when they buy a car. But where else can we find people who intend to purchase insurance? Social Media – the Next Frontier!

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Social Media ROI’s Missing Ingredient

Convince & Convert

Add an overhead factor (this includes stuff like electricity and health insurance. Well, how much are you paying for them in paid search? Here’s how you’d do it for a team of three employee making an average of $60,000 per year: $60,000 per year divided by 12 months = $5,000 per month x 3 people = $15,000 per month.

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Search Engine Marketing PPC Job Opening in Dallas Texas

Bill Hartzer

This position is for a highly analytical and organized individual to help manage daily PPC efforts across multiple search engines. The candidate will be responsible for: - Ensure that paid search campaigns are properly launched and maintained. Desire to learn and become part of the ClickMotive search team.

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Twitter is top social media channel among Fortune 500

Firebelly

The insurance industry has the most Twitter accounts (13). This represents a six percent increase over the 2008 study. 86% of these blogs (93) link directly to a corporate twitter account, a 300% increase over the 2008 study. The number one ranked company, Exxon Mobil, does not have a Twitter account.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

The financial services (75%), insurance (50%) and software (50%) industries are the most advanced when it comes to having separate content marketing strategies for each channel through which they distribute content. The next-most-effective lead gen tactics are paid search (32% vs. 9%) and webinars (30% to 6%). ( Polaris B ).

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Agile Marketing in B2B

Buzz Marketing for Technology

It was a complex revision of previous regulations that changed how broker-dealers, investment advisers, insurance agents and consultants are compensated when dealing with investment and retirement accounts. Department of Labor planned to release details of a new trading law on April 6, 2016. A big yawn? Not bad for a day’s work!).

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Fetching Friday – 32 Posts on Online Marketing and Productivity

Kikolani

5 Key Reasons Why Paid Search Should Be Part of Your Inbound Strategy by Diane Pease. 100 Facebook Marketing Tips and Ideas for Insurance Agents by Super User. Everything You Need To Know About Google’s Local Algorithm, Pigeon by Neil Patel. How to Have a Successful Local SEO Campaign in 2015 by Casey Meraz. Productivity.