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Social Media ROI’s Missing Ingredient

Convince & Convert

Are you putting all of your emphasis in social media measurement on exactly the wrong thing? I did a webinar recently with my friends from Expion about cross channel social media analytics. But where we fall down, in terms of social media measurement, is actually measuring the inputs.

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Micro Targeting your Online Media

Buzz Marketing for Technology

Let’s say you’re an auto insurance company. You want to target micro-segments where people think about buying auto insurance. We know that people buy auto insurance when they buy a car. But where else can we find people who intend to purchase insurance? Social Media – the Next Frontier!

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Twitter is top social media channel among Fortune 500

Firebelly

Digitalia | Indianapolis Social Media Marketing « 5 Facebook Stories From This Week You Need To Read | Main | Firebelly Work: J.C. The insurance industry has the most Twitter accounts (13). This represents a six percent increase over the 2008 study. Your comment has not yet been posted. Your comment could not be posted.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? 25 Social Media Facts and Statistics. e-Strategy Trends ). e-Strategy Trends ).

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Agile Marketing in B2B

Buzz Marketing for Technology

Internal reviews and multiple approvals have to be adhered to, and design and layout of messages, and distribution via Web, e-mail and social media, consume big chunks time. But professional service firms often impose inherent drags on marketing response. A big yawn? Not bad for a day’s work!). And the payoff?

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Fetching Friday – 32 Posts on Online Marketing and Productivity

Kikolani

5 Key Reasons Why Paid Search Should Be Part of Your Inbound Strategy by Diane Pease. How Social and Mobile work with SEO by John Rampton. Social Media Marketing. How to Create The Perfect Social Post by Neil Patel. 100 Facebook Marketing Tips and Ideas for Insurance Agents by Super User.

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Social Pros 15 – Marcus Sheridan, The Sales Lion

Convince & Convert

This is Episode 15 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Marcus, and our Social Media Stat of the Week (this week: email opens on smartphones and tablets have grown by 82% in the last year). What is the social media stat of the week?

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