Buzz Marketing for Technology

MARCH 23, 2011

Let’s say you’re an auto insurance company. You want to target micro-segments where people think about buying auto insurance. We know that people buy auto insurance when they buy a car. But where else can we find people who intend to purchase insurance? Social Media – the Next Frontier!

Insurance 213

Insurance Paid Search eBook Buy 213

Bill Hartzer

AUGUST 25, 2012

ClickMotive, a company that provides digital marketing solutions for the automotive industry, is looking for PPC / Search Engine Marketing candidates to fill a role supporting car dealers in their Online Marketing efforts. 1 to 3 years of PPC / SEM online marketing experience. Strong organizational skills a must.

Engineering 102

Engineering Automotive Marketing Insurance 102

Firebelly

FEBRUARY 24, 2010

Digitalia | Indianapolis Social Media Marketing « 5 Facebook Stories From This Week You Need To Read | Main | Firebelly Work: J.C. The insurance industry has the most Twitter accounts (13). The insurance industry has the most Twitter accounts (13). Chad Richards is the Social Program Manager at Firebelly Marketing.

Social Media 165

Social Media Twitter Paid Search Study 165

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

Social Media 245

Social Media B2B Marketing SEO 245

Convince & Convert

DECEMBER 10, 2014

Add an overhead factor (this includes stuff like electricity and health insurance. Well, how much are you paying for them in paid search? Market research insights and reduced customer churn/increased lifetime value are two potentially massive social media benefits that are under-discussed and rarely modeled accurately.

Social Media 150

Social Media ROI Cost Insurance 150

Buzz Marketing for Technology

NOVEMBER 3, 2016

Agile marketing increasingly is being recognized as a powerful key to content effectiveness. Breaking news creates windows of opportunities, but only if marketers are quick and smart enough to take advantage of them. But professional service firms often impose inherent drags on marketing response. The quick or the dead.

B2B 100

B2B Marketing Analysis Insurance 100

Kikolani

JANUARY 16, 2015

Each week, I’ll share with you the top posts on online marketing and productivity. Content Marketing. Marketing Partnerships: How to Extend Your Reach With Content Collaboration by Michael Stelzner. Content Selling: The Next Evolution of Content Marketing [INFOGRAPHIC] by Emma Snider. Search Engine Marketing.

Products 60

Products Marketing Insurance Paid Search 60