Waxing UnLyrical

JUNE 4, 2014

Live event social media generally involves a social media person or standard event-goer using a mobile device to put content online. Pic-N-Post has already revolutionized weddings and parties; now, it’s changing the game for hotels, convention centers, special events, restaurants, and more. Gamification.

Content 253

Content UGC Community building Hotels 253

Pixlee

JANUARY 19, 2017

UGC and Brand Influencers. UGC and Brand Loyalty. UGC and Millennials. 59% of millennials claim that they use UGC to inform their purchase decisions about major electronics. That's followed by cars (54%), major appliances (53%), mobile phones (46%), hotels (45%), and travel plans (40%).

UGC 41

UGC Content Loyalty Travel 41

Sprout Social

NOVEMBER 1, 2016

Whether you’re a hotel, airline, destination or car rental service, word-of-mouth marketing is crucial to the success of your business. 33% switched hotels. For example, Snapchat might not have appealed to Marriott Hotels at first, but we bet the company is glad it gave the app a chance. Hotels: 23%. 5% switched airlines.

Travel 40

Travel Class Social Media Hotels 40

Pixlee

OCTOBER 30, 2019

What’s more, by using UGC on websites, OTA’s can expect to see a lift in conversion. . Amazon has notably used systems like lowering hotel commission and giving discounts to Prime subscribers to gain a foothold over its competitors. Connected Customer Experience for Mobile. Innovative Discount Systems.

Travel 45

Travel Discount Compete Price 45

Proactive Report

MARCH 18, 2016

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics. comScore).

UGC 40

UGC Aggregator comScore Bazaarvoice 40

Proactive Report

MARCH 18, 2016

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics. comScore).

UGC 40

UGC Aggregator comScore Bazaarvoice 40

Hootsuite

JULY 24, 2019

The square video format works well for both mobile and desktop News Feeds. Since Collection ads are a mobile-only format, Forgotten Tribes ’ vertical video makes the best use of screen space. Both the text and the images in this add are user-generated content (UGC) from real past guests, increasing the sense of authenticity.

Examples 112

Examples Campaign Facebook UGC 112