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Don’t Sell Your Brand’s Soul to the Facebook News Feed Algorithm and Vanity Metrics

Pam Moore

There is no doubt 2018 is going to be a year of massive fear, shock, change and wasted time for even the smartest business and marketing leaders. By now we should know that when it comes to social media and digital marketing, the only guarantee we have is change. How are you positioned in the market? What are you about?

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Smarter Ways to Measure Authoritative Content

Waxing UnLyrical

Btw, if you’ll be in / can get to the DC area on August 27, you should come to xPotomac 15 , which Geoff Livingston , Patrick Ashamalla & I are co-hosting. How to get off your ass and start blogging , August 2015: 5 comments. Mark is keynoting and it will be an amazeballs event. The discount code SHONALI will get you 20% off.

Content 100
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10 Tips to Build Better Converting Twitter Traffic

Sprout Social

Twitter is an integral part of social media marketing these days. It’s not that easy because Twitter users are lurkers. Mentions are great for influencer marketing (a mentioned user is likely to retweet the update giving it more visibility), so there’s no point in getting rid of them completely.

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The 23 Blogger Breeds—Which Are You?

ProBlogger

ProBlogger seems to be my favorite host. Guests need hosts. The purebred hosts are those blogs who live off of guest posts. ProBlogger is the quintessential host of the blogosphere. Premium hosts can ride the wave of success into the sunset if they so choose. The Marketing Maven. I am one of them.

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20 Important TikTok Stats Marketers Need to Know in 2020

Hootsuite

Thinking about adding TikTok to your social media marketing strategy? Brazil is TikTok’s third and fastest-growing market, with 8.6% China and India may be TikTok’s largest markets, but Brazil is the fastest growing market in terms of year-over-year downloads. We hosted the first ever TikTok Virtual Webinar today!

Marketing 145
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TikTok Stories: How To Take Advantage of Super-Short Videos

Hootsuite

Access exclusive, weekly social media bootcamps hosted by TikTok experts as soon as you sign up, with insider tips on how to: Grow your followers. Good news for lurkers: Unlike Instagram, TikTok Stories do not offer a full list of viewers. Get better at TikTok — with Hootsuite. Get more engagement. Get on the For You Page.

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How to Make the Most of Your Social Media Budget

Sprout Social

of their marketing budgets on social media. Whether you are a large corporation with a high marketing budget or a small business just getting started, you want to utilize every cent. Social media marketing presents a tremendous opportunity to connect with current clients, reach new customers and sell more products and services.