Social Media Today

OCTOBER 14, 2024

Insight to help drive your Pin marketing campaigns.

Hosting 168

Hosting Marketing Campaign 168

Social Media Today

OCTOBER 14, 2024

Insight to help drive your Pinterest marketing campaigns.

Hosting 162

Hosting Marketing Campaign 162

Buffer Social

FEBRUARY 18, 2025

Conferences have been on my mind a lot lately—specifically, the ones that bring together the brightest marketers and creators in the industry. After sharing the list with my Marketing team, one thought echoed across the board: "Our readers would probably love this, too."

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Conference Social Media Marketing Price 107

Webbiquity SMM

MAY 25, 2021

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. What’s more, as host of the long-running All Things Video podcast , he’s an influencer himself. The Best Influencer Marketing Platforms for B2B and B2C.

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B2B Influencer Platform SMS 337

Oktopost

FEBRUARY 12, 2024

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary Behind the Post is back and this time with a new host. Meet Alina Dallal , Oktopost’s Content Marketing Manager. Alina Dallal reveals what’s in store for Behind the Post listeners in 2024. Love going Behind the Post?

Hosting 133

Hosting Meeting B2B Apple 133

Hootsuite

OCTOBER 18, 2024

IMO*, to ELI5*, not all brands need Reddit marketing, CMV*. Reddit isn’t often first in marketers’ minds, but for the right type of business, it can really pay off. Reddit isn’t often first in marketers’ minds, but for the right type of business, it can really pay off. Is Reddit a good platform for marketing?

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Reddit Tips HootSuite Marketing 97

Social Media Strategies Summit

AUGUST 15, 2023

Higher education marketers are busy, so finding the time to keep up with the latest industry developments can be challenging. How are external trends and events going to affect your broader marketing strategy? Here are ten higher education marketers you should start following right now. Figuring that stuff out can be tough.

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Marketing Education Forums LinkedIn 246

Convince & Convert

FEBRUARY 24, 2025

The term do more with less can be enough to make marketers wince. While budgets and resources tighten but pipeline targets grow, it can feel contradictory to achieving marketing goals. But what if the solution isnt to do more but to fundamentally change how we think about data and marketings role in driving pipeline?

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Data Marketing How To Pharmaceuticals 99

Buffer Social

JANUARY 7, 2025

Artificial intelligence is transforming digital marketing by empowering us to do our best work. The right AI marketing tools will help you automate repetitive tasks, make data-driven decisions, and unblock your creativity. The shift to AI-powered marketing has been dramatic.

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Tools Marketing Price Hubspot 118

Convince & Convert

AUGUST 29, 2024

Marketing your business today is no easy feat. In fact, it’s often seen as a secondary channel, a place for occasional product videos , rather than a core component of a comprehensive marketing strategy. Keep on reading for 7 ways that YouTube can help transform your brand’s online presence.

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YouTube B2B Reputation Video 140

Social Media Strategies Summit

OCTOBER 7, 2021

You can leverage online event marketing ideas that lead to more signups, event attendance, and engagement. But which online event marketing ideas can help you drum up increased registration and engagement? The question is, would these online event marketing ideas also work for your brand? Are there other ideas you can try?

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Eventful Marketing Upcoming Influencer 262

Oktopost

DECEMBER 3, 2024

We’re back with a bonus episode of Behind the Post, and this time, host Alina Dallal is giving you a peek into the conversations that take place in the Oktopost marketing room! We’re breaking down how you can kick-start a pilot in only 10 days! Love going Behind the Post?

B2B 143

B2B How To Training Social Media Management 143

Sprout Social

SEPTEMBER 26, 2024

Swehl’s Just Add Milk campaign is a potent reminder of the opportunity influencer marketing offers for skyrocketing brand awareness when done well. It’s a sign PR and influencer marketing efforts are blurring, which begs the question: Is influencer marketing the new PR?

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Influencer Marketing Campaign Eventful 90

Social Media Strategies Summit

NOVEMBER 26, 2024

Crisis management is a fact of life for social media marketing teams. We have a dedicated Teams channel where, if we have any kind of escalation, all the relevant stakeholders are immediately notified,” said Whitney Duenas Richardson, Digital Marketing Manager at Encompass. But that doesn’t make it any easier to handle.

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Platform Strategy Team Issues 255

Social Media Strategies Summit

DECEMBER 14, 2023

According to HubSpot’s latest State of Marketing Report , producing and publishing content is the marketing strategy with the highest potential ROI in 2023. And not just because content marketing offers a great way to reach, engage, and convert audiences (as well as nurture loyalty). According to Statista, 60.1%

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Content Marketing Loyalty Collaboration 276

Sprout Social

MARCH 14, 2025

The host can respond instantly to these questions and try on the dress with different footwear options to show its versatility. Before the event First, select the products you want to feature and choose a live shopping platform to host the livestream. Also, picking the right host is key. or Can you show how it looks with heels?

Brands 116

Brands Hosting Eventful Retail 116

Webbiquity SMM

MARCH 29, 2022

The digital marketing landscape has changed tremendously in the last few years. Both inbound and outbound marketing strategies have evolved significantly. Between all the Metaverse developments and new web browsing privacy rules, digital marketers face many new challenges to appear in the top search engine rankings.

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Brands NoFollow Marketing How To 250

Convince & Convert

AUGUST 16, 2024

2) Host Online Team Building Activities Yes, team building activities can be enjoyable. Avoid the dreaded feeling of “forced fun” by sharing the hosting of these. Houseparty, and Jackbox Games offer great options for interactive fun if you’re short on time or creative game-hosting skills. Pro tip: Platforms like Kahoot!

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Team Tips Hosting Meeting 141

Sherrilynne Starkie

MAY 12, 2020

I’m hosting a new business podcast about how to lead. Most people know me as a marketing communications professional. So I jumped at the chance to be the host of a business podcast about how to lead. I’m a past president of IABC Ottawa and am just about to step up as Chair of IABC Canada East Region.

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How To Hosting Marketing 300

Oktopost

APRIL 24, 2025

Armis Vice President of Corporate Communications, Rebecca Cradick, joins the Radically Transparent podcast to explore what it means to lead in todays complex B2B marketing environment, where lines between ownership are often blurred, expectations are high, and why gratitude just might be your most powerful tool.

B2B 71

B2B Telecommunications Marketing Reputation 71

Sprout Social

JANUARY 15, 2025

The ban will require marketers to pivot quickly, adapt fast and make room for experimentation. The US TikTok ban is a federal law that would prohibit US app stores and internet hosting services from distributing or hosting the TikTok app. What is the US TikTok ban? That doesnt mean you need to create a brand presence everywhere.

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Brands Influencer Hosting YouTube 126

Convince & Convert

SEPTEMBER 28, 2024

Platforms have come and gone (RIP, Tumblr), trends have risen and fallen, and marketing fads have given us whiplash. Something crazy cool is happening on the “clock app” and it’s proving that brand marketers must pay attention and be prepared. As such, I don’t get overly surprised nor excitable these days. That’s still true.

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Brands Case Study SMS Price 158

Oktopost

MARCH 30, 2025

B2B marketing regularly leverages digital content, websites, and social media. Businesses must engage their audience through multiple channels, leveraging social media content and content marketing to maximize impact. However, these two approaches serve different purposes and require distinct strategies.

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B2B Engagement Social Media Content 62

Sprout Social

APRIL 8, 2025

They’ve emerged as powerful players in live brand activations and entertainment experiences that transcend traditional marketing. Were seeing influencers as red carpet correspondents at major award shows, participating in exclusive brand trips , hosting pop-up shops and much more.

Activities 107

Activities Influencer Eventful Brands 107

Oktopost

JULY 8, 2024

67% of marketers admit they need an up-to-date understanding of their customers’ needs and preferences, which hinders their ability to meet demand generation objectives. Marketers can now access richer data and insights and powerful demand generation tools to leverage them. Why is this crucial?

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B2B Influencer ROI Authentication 105

Oktopost

APRIL 28, 2022

CEO of TopRanks & B2B Marketing Influencer Lee Odden tackles influencer marketing. Watch the recording: Want to hear more from renowned B2B marketing leaders? Influencer marketing – some love it and others hate it. on Twitter, Lee dives into what marketing leaders need to know about influencer marketing in 2022.

Influencer 174

Influencer B2B Marketing Apple 174

Social Media Strategies Summit

FEBRUARY 12, 2025

As a social media marketer, color is one of the most powerful tools at your disposal. What do the different colors mean in a marketing context? Read on to answer all those questions and more What Is Color Psychology (and How Does It Affect Social Media Marketing)? But how, exactly, does color psychology work?

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Journal Social Media Instagram Campaign 158

Webbiquity SMM

DECEMBER 10, 2024

Today, video content dominates the marketing landscape. With online videos reaching 92% of audiences and 91% of businesses using video as a marketing tool in 2023, its impact is significant. However, while video leads the pack, other formats like blog posts, images, and audio still play a critical role in B2B marketing.

B2B 144

B2B Strategy Content Hubspot 144

Ignite Social Media

APRIL 2, 2020

We recently hosted a webinar on TikTok. As of May 2019, eMarketer found that only 4% of US social media marketers are currently involved with the platform. Stories over news –Users on TikTok are there to be entertained, not spoken or marketed to. Since its acquisition TikTok has exploded in popularity, boasting over 1.5

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Marketing Authentication Trends Feedly 217

Oktopost

OCTOBER 30, 2024

Michelle Urwin, EVP of Marketing at Skai, joins the Radically Transparent podcast to share how marketing and sales leaders can align teams under a unified revenue strategy. She provides sharp insights on breaking down silos, optimizing go-to-market plans, and redefining metrics that drive growth and efficiency.

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Team Retail Metrics Apple 137

Oktopost

JULY 25, 2024

Fullpath’s VP of Marketing, Ilana Shabtay, gets transparent about one of the most significant risks she took as a marketing leader and the success that came along with shifting from a lead generation-focused strategy to a demand generation approach. By doing so, her team is effectively tracking and optimizing their efforts.

Automotive 96

Automotive Metrics B2B Apple 96

Ignite Social Media

FEBRUARY 16, 2022

Thankfully, Pinterest recognizes the ever-changing trends and was willing to, based on algorithm data, host a webinar to give us the latest scoop on potential 2022 trends. With custom keyword targeting, marketers can reach new users with the recommended keywords for each trend. What Is Pinterest Predicts 2022? Newsletter.

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Data Marketing Trends Newsletter 177

Webbiquity SMM

SEPTEMBER 28, 2021

If you don’t have a blog, you can use Substack to host one. Even website hosting companies like Amazon have been banning websites. You may have remembered Parler was banned from the Internet until they could find a new host company last year. Amazon and other web hosts have taken down other websites as well. It’s free!).

Social Networking 288

Social Networking Guidelines How To Policies 288

Oktopost

JUNE 26, 2024

BriefCam’s Director of Marketing, Lizzi Goldmeier, stops by the Radically Transparent podcast to unravel the successful role thought leadership content plays in marketing effectively to law enforcement. Tune in now and discover how you can implement these strategies to become a more effective B2B marketer.

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B2B Marketing Retail Apple 147

Ignite Social Media

JUNE 1, 2022

We get it — almost everything is hosted online, from social gatherings, conferences, and events. . For today’s blog, let’s walk you through how you can leverage social media marketing for events, especially when hosting them virtually. Social Media Marketing Tactics to Increase Event Attendance .

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Eventful Social Media Marketing Influencer 167

Oktopost

AUGUST 1, 2024

of marketers state generating high-quality leads is their biggest challenge. However, upon examining this lead’s information, you can see this is a student doing market research, so you know you won’t get any business from them. More than that, social networks are wising up, and for B2B marketers, that includes LinkedIn.

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B2B Team Social Media Management Analysis 118

Social Media Strategies Summit

MARCH 11, 2021

With that in mind, here’s how you can start leveraging Clubhouse’s rapidly growing platform for your own marketing. To mark February’s Black History Month, Pernod Ricard , the French wines and spirits conglomerate, teamed up with digital media marketing strategist Karen Civil to celebrate the work of Black female entrepreneurs.

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Brands Conference Hosting Conversation 286