Pixlee

APRIL 2, 2019

Brands can then leverage this UGC in marketing campaigns, product galleries, and throughout social media. Research has shown that 64% of customers look for peer reviews before making a purchase, and there’s no better peer review than organic UGC. Kimpton Hotels showcases pet friendly accommodations through UGC.

Strategy 59

Strategy UGC Hotels Marketing 59

Convince & Convert

MAY 22, 2014

Images for the game are sourced using hashtags from a custom built content management system. It’s also somewhat unexpected from an airport versus say, a tourism board, airline, hotel, or other attraction. Word-of-mouth social sharing of images, videos and online reviews have been proven to greatly influence travel decisions.

Airlines 155

Airlines Instagram Tourism Hotels 155

Later

SEPTEMBER 12, 2019

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . UGC Best Practices #1: Be Original with Your UGC.

UGC 60

UGC Content Instagram Hashtag 60

Later

AUGUST 25, 2021

Create a Branded Hashtag . While it’s true that in-person events are a great tool for building community, virtual events can reach a wider audience — no plane ticket or hotel stay required. . 4: Create a Branded Hashtag. The hashtag alone has garnered nearly 330,000 posts. Create an At-Home Experience .

Hashtag 68

Hashtag Marketing Apparel Hosting 68

Pixlee

JULY 22, 2020

With the right social media tools, you can no only will you tap into new ways to engage your audience, you’ll also find brand safety, influencer marketing, and content creation hacks unlocked by savvy marketers. Kimpton’s UGC gallery features sourced UGC similar to the content collected in social media contests.

Social Media 56

Social Media Tools UGC Curation 56

Waxing UnLyrical

AUGUST 10, 2016

Travel and hospitality shoppers might want to get a virtual tour of the hotel before booking a week long vacation. That’s why a lot of brands leverage user generated content (UGC). Candid photos from your community or brand influencers resonate more with consumers than glossy, photoshopped ads because they feel real.

Content 100

Content UGC Loyalty Hotels 100

Pixlee

OCTOBER 24, 2018

Take Advantage of User Generated Content (UGC). That’s why big brands like Under Armour and Kimpton Hotels do it. This type of content is most often seen on Instagram, a social network that tends to be over filtered and influencer-heavy. Nothing is more authentic than photos of your product in use.

Authentication 42

Authentication Brands CSR Hotels 42

Later

JANUARY 30, 2019

Instagram hashtags are still an effective way to get more eyes (and engagement!) A post with at least one Instagram hashtag averages 12.6% more engagement than posts without a hashtag. So it really is worth creating a hashtag strategy for your brand if you want to grow you account! . But how do Instagram hashtags work?

Hashtag 111

Hashtag Instagram Travel Communities 111

Sprout Social

MARCH 27, 2023

Components of a social media campaign include: Organic posts Paid promotions Contests and giveaways Branded hashtags User-generated content Creator partnerships Social media campaigns are often part of an omnichannel strategy. Influencers and creators are already masters of creating content that resonates.

Campaign 131

Campaign Social Media UGC Metrics 131

agora pulse

MARCH 18, 2020

A 30-minute interview series is something influencers can get away with because they have an audience and invite other influencers to be on the same. An influencer interviewing an influencer is an unfair advantage. Yet many marketers focus on hashtags only, missing a wealth of amazing organic, authentic content.

Social Media 101

Social Media Tips Marketing UGC 101