Remove Guidelines Remove Loyalty Remove Sentiment Remove Social Networking
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How to create a complaint management system to protect your brand reputation

Sprout Social

Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media. Brand loyalty A negative experience with your brand may deter some customers for good. It’s also an opportunity to become the ‘hero’ in your customer’s story.

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Stay Safe on Social Media: 6 Rules for Lawyers and Law Firms

Hootsuite

This blog outlines why law firms and lawyers need social media rules, six rules to follow, the importance of a law firm’s social media policy, and some social media ethical issues for lawyers. Why do law firms and lawyers need rules for social media? Guidelines empower your team to hype up your firm the right way.

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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

Exploring the Royal Caribbean Promotional Marketing Strategy by Tamar Weinberg on March 12, 2009 Share My husband Brian , who knows firsthand how much I eat, drink, and sleep social media, pointed me to an interesting critique by ExpertCruiser on a 2007 social media marketing campaign by Royal Caribbean.

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What is a Customer Satisfaction (CSAT) Score? And Why Does it Matter?

Hootsuite

So a CSAT score is a customer service metric that reflects customer sentiment, experience and contentment with your brand. If you know where customers are having issues with your brand or its products, you can resolve pain points before you lose customer loyalty. What is a CSAT score? So, first things first: what does CSAT score mean?

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B2B Employee Advocacy Best Practices

Oktopost

Social networks tend to prioritize meaningful interactions between people over branded content which doesn’t spark back and forth conversations. Sales reps with an active and engaging social profile are more likely to be recognized in the industry. Your social media training should cover: A tour of the company’s social networks.

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How to Gather Fan Feedback on Social Media

Convince & Convert

That means for online businesses today, it has never been more important to pay attention to what customers say on social media and to acknowledge their feedback. highlight to tweet) Here’s how your business can gather that feedback using social media, and how you can use it to boost productivity, customer loyalty, and even sales.

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The complete guide to chatbots for marketing

Sprout Social

Machine learning-driven text analysis and sentiment analysis of chatbot data can be used to dig deeper to understand customer demographics, clickstreams on the web and previous purchase decisions to create highly personalized offerings. You can do so with a tool like Sprout Social’s Bot Builder or start with building paths in Google Drawings.