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Best Practices for Using Social Media Listening to Improve Your Marketing Strategy

Social Media Strategies Summit

Social listening can cover the whole of the web, often focusing on sites like blogs and forums alongside social media. According to one survey, brands primarily rely on it for audience feedback, but there are lots of other use cases: Source: Clutch. As you can likely imagine, monitoring the entire internet is no easy task.

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US Women Are Following Brands & Stores

Proactive Report

What might raise a few eyebrows is this finding of the iVillage and SheSpeaks survey Women and the Digital Path to Purchase : 50% of women are fans or followers of grocery, health/beauty or household product brands and the stores that carry them. It’s no surprise that women dominate most social networks and news sites.

Brands 82
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Changes in News Delivery Give New Power to Press Releases

Proactive Report

While there were vigorous conversations going on in forums and message boards, there were no social networks. The European Digital Journalism Survey 2009 polled over 350 journalists across Europe and discovered that one in three thinks that their traditional channel may well be taken off the market.

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Find Fans’ and Followers’ Pain Points in 5 Simple Steps

ProBlogger

Unfortunately, limiting your survey of potential pain points to your own assumptions means that you could miss some tremendous opportunities to connect with your readers over problems you never even imagined they’d be facing! Within your niche, this might be Facebook or Twitter—or it might be a forum, message board, or chat site.

Forums 39
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Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

The newsletter, which was sent within the first week of the month, would include new research findings from surveys conducted by research groups such as the Pew Research Center, new discoveries from a marketing firm’s eye tracking study, or data that was recently culled across a multitude of SEO agency case study reports. Use forums.

Marketing 264
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Best Trans Dating Sites & Apps for Transgender

SocialFish

Their instant messaging function allows you to write long messages that can communicate your thoughts and what you want. You can also take part in their surveys that ask you all sorts of questions about your experiences on the site, and these answers are posted on the site to give you a solution when you have a problem.

Sites 140
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An Open Letter to Facebook

Techipedia: Tamar Weinberg

million members, and I’ve asked her to contribute her thoughts as she’s gathered from Facebook’s message boards and discussions. Thanks for taking the time to spell out the needed changes in a public forum–maybe this will get Facebook’s attention. Maybe she’ll write a guest post in the future.

Facebook 277