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Digital Touchdown: Super Bowl Viewership Survey Trends Leaning to Streaming Services

The Realtime Report

Digital Touchdown: Super Bowl Viewership Survey Trends Leaning to Streaming Services. Adtaxi —one of the nation’s fastest-growing digital marketing agencies, today announced the results of its annual Consumer Streaming Trends and Super Bowl Viewership survey. Cable penetration was over 50% just 3 years ago.

Survey 91
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Trust in business is the catalyst for change

Sherrilynne Starkie

Despite there being little trust in the ethics of businesses and brands, survey respondents said that business is a great deal more competent than government or non-government organizations. Here’s an excellent interview with Richard Edelman at last month’s World Economic Forum in Davos, Switzerland.

Survey 259
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The Conscious Company Global Leaders Forum

Janet Fouts

I spent a few days last week at the new 1440 Multiversity , attending the Conscious Company Global Leaders Forum. He went on to share a lot of insights into today’s workforce, including stats like 83% of American employees are stressed about their jobs, up from 73% a year before the PriceWaterhouseCoopers survey.

Forums 116
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How to Create a Rocking Content Marketing Strategy

Writtent Blog

Set goals and determine priorities so you know what is most important to your business–because not all blogs, videos, forums, and social channels are created equal. Use these steps to create a content marketing strategy that will take your business to the next level.

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How to Use Social Listening to Retain More Customers

Webbiquity SMM

Holger Sindbaek, the founder of Online Solitaire , said: We began to monitor conversations in gaming forums and social communities, where players often discussed what they loved and lacked in other games. Run customer surveys and benchmark them against your social listening data. This was our opportunity to understand unmet needs.

Sentiment 142
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Stop Chasing the Glittery Disco Ball of Influencers: Consider Micro Influencers

Waxing UnLyrical

In fact, a new survey from Uproar PR found 72% of people prefer micro-level social media influencers. Consider STEM professionals, who regularly share issues and wins in forums with their tribe. In fact, 68% of respondents to the Uproar PR survey said they have made a purchase based on a post from a non-celebrity.

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Make Each Dollar Count: How to Maximize Marketing Budget in 2024

Oktopost

Research your market The 2023 CMO Survey found that marketing budgets account for more than 10% of their organization’s total budget , and contribute to about 9% of their organization’s revenue. Here are some places to start your research: Customer Surveys : Gather insights directly from your target audience through surveys.