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Blogs, Message Boards and Social Networks Now Daily Destinations for Many Women

Proactive Report

. If you are marketing to women and are not yet fully engaged in blogs and social networks, take note of the latest BlogHer-iVillage 2010 Social Media Matters Study. . 73% of online women are now active social media users, engaging weekly or more often with top social media platforms.

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Book Review: Social Media Marketing

Webbiquity SMM

As she notes in her introduction, Li’s book is organized around four main themes: Research: start by using search and social media monitoring tools to discover where your customers and prospects are congregating. Don’t automatically assume they use the most popular social networks. Social Events (e.g.,

Review 152
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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

Exploring the Royal Caribbean Promotional Marketing Strategy by Tamar Weinberg on March 12, 2009 Share My husband Brian , who knows firsthand how much I eat, drink, and sleep social media, pointed me to an interesting critique by ExpertCruiser on a 2007 social media marketing campaign by Royal Caribbean.

Brands 133
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9 Criteria for Selecting a Social Media Monitoring Tool

Webbiquity SMM

Virtually every social media monitoring tool worthy of the label covers the big social networks (Facebook, LinkedIn, Twitter), social bookmarking sites (Digg, Reddit) and content sharing sites (YouTube, Flickr). News can travel extremely fast through social media. Frequency of alerts. Workflow capabilities.

Tools 193
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Find Fans’ and Followers’ Pain Points in 5 Simple Steps

ProBlogger

But what are pain points, and what makes these issues so useful from a marketing standpoint? Let’s take a closer look at different parts of this statement to see what makes pain points so powerful: The problems: When you can identify different issues that your audience is facing, you can also identify and provide the solutions they need.

Forums 39
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Social Media Strategy: 10 Experts Reveal Their Secrets

Viper Chill

Twitter is the one social network where you can really be someone’s “friend”, as cheesy and rainbow-filled as that sounds. Forums Message boards are really the first internet form of social media, after IRC. Forums are also a great place to lurk and listen to what your customers are saying.

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Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

This post is a somewhat technical approach toward dealing with duplicate content issues. Use forums. Here’s how you can identify and solve that issue. 8 Tips for Blogger Outreach : Networking is important, but how do you reach the influencers you’re looking for? Summary: network (the verb).

Marketing 264