Seven Podcasts to Add to Your iTunes Feed
DECEMBER 11, 2014
Therefore, I bring you the seven podcasts you must add to your iTunes feed to laugh, learn, and live. The post Seven Podcasts to Add to Your iTunes Feed appeared first on Spin Sucks. By Gini Dietrich. There have been lots of predictions that 2015 is going to be the year of the podcast. Because I’ve been co-hosting one for years now, I like the sound of that. The Friday Five.
Three Challenges to Remote Work and How to Overcome Them
OCTOBER 3, 2016
Companies around the world are embracing remote work options. However, workers still face challenges when working outside of a traditional office. Jackie Jensen interviews three remote workers and shares their challenges and how to overcome them. The post Three Challenges to Remote Work and How to Overcome Them appeared first on Spin Sucks.
Where Earned Media Belongs in the Content Marketing Mix
FEBRUARY 28, 2017
Communication Media Relations content marketing institute feedly Influencer marketing marketing in the round media relations PESO model referrals twitter list unique URL word of mouthIn a PESO model, not only do you break down internal silos and integrate communications, you extend earned media outreach through content marketing.
Online Tools that Help with PR
JANUARY 8, 2015
Feedly. Feedly is a user-friendly place to store your blog and news subscriptions. When they publish something new, you’ll see it in your Feedly page and can read and share from there. Communication PR canva diy pr feedly Google analytics HARO Hootsuite jimdo slidebatch Small Business talkwalker WordPress By Gini Dietrich Running a small business isn’t easy.
Content Distribution: Eight Ways to Gain New Readers
JANUARY 27, 2015
RSS Feed. This is why you’ll set up an RSS feed. will use a tool such as Feedly or Flipboard to get their content delivered to them daily, but without the hassle of filling their inbox. By Gini Dietrich This whole digital world is a funny beast. Just when you think you have it figured out, it changes. ” because what worked in 2010 no longer works today. I told you.
Ten Social Media Truths About Chatbots
JULY 7, 2016
Social Media Tools ai aol artificial intelligence Assist chat apps chatbot chatbots ChatFuel CNN is working with Facebook context collapse on Facebook conversational UI conversational user interface decline in intimacy on social networks facebook Facebook’s news feeds. Facebook recently announced that chatbots will be incorporated into Messenger.
Four Ways to Fight Content Thieves
FEBRUARY 23, 2015
Tools such as Yoast (a WordPress plugin), FeedBlitz (an RSS feed and email subscription service), and Genesis (a WordPress theme) automatically create that sentence for you so it appears any time someone scrapes your content. When you use FeedBlitz or other software for your RSS feeds, it allows you to get creative with what appears in your footer. Every day. You know what he said?
The 10 Commandments of Online Etiquette
JULY 23, 2015
Thou shalt not use your Twitter , Facebook , Google+ , and LinkedIn accounts as news feeds for your organization. By Gini Dietrich. How many of you love to receive spam email ? How about when you meet someone and they automatically add your to their newsletter list? And how many of you love to get information that talks all about the sender and tells you nothing valuable? Some Examples.
Increase Blog Traffic with These 12 Ideas
AUGUST 4, 2015
I haven’t posted much there lately because I have the summer doldrums (I have them every summer…I think I should have been a school teacher so I could have summers off), hence nothing showing up in her feed. By Gini Dietrich. Yesterday, my friend Sheryl Brown-Madjlessi posted on my Facebook wall, “Facebook is a jerk and never lets me see your posts in my newsfeed.”
Fake News: How PR Pros Can Ethically Fight Back
NOVEMBER 22, 2016
One would hope it would subside, but bottom-feeding PR pros have discovered it works. Related Stories The 11 PR Professionals to Follow Podcast: A Behind-the-Scenes Look at a Popular PR Show Seven Podcasts to Add to Your iTunes Feed. During this year's presidential election, there was an influx of fake news that spread like wildfire. Here is Gini Dietrich on how to handle it.
A PR Pro’s Guide to Facebook News and New Features
APRIL 20, 2016
The big Facebook F8 Conference was last week and there was lots of news out of it, namely video, instant articles, and a massive change to the news feed. Facebook Social Media aol Arment Dietrich BuzzFeed exploding watermelon f8 conference facebook stock gary vaynerchuck instant articles medium news feed changes shareable video video on facebookHere is the PR pro's guide to it all. The post A PR Pro’s Guide to Facebook News and New Features appeared first on Spin Sucks. Comments Yep. Totally, totally agree with you. We're also going to test. by Gini Dietrich Really?
How Social Media Affects Search
JANUARY 12, 2015
He walks you through how to use Twitter, LinkedIn, Google+, and Feedly to become friends with influencers. By Gini Dietrich. It’s our first webinar of the year and we kick it off with the one and only Andy Crestodina. For those of you who don’t know Andy, he is the co-founder and strategic director at Orbit Media, a web design and development firm in Chicago. Webinar Details.
Seven Things Successful Client Service Leaders Do
FEBRUARY 15, 2016
In order for those relationships to feed success they must be built upon these seven rules outlined by Laura Petrolino. Successful client service is built upon relationships. Find out how you measure up. The post Seven Things Successful Client Service Leaders Do appeared first on Spin Sucks.
Ten Communicators to Follow
DECEMBER 18, 2014
Related Stories Seven Podcasts to Add to Your iTunes Feed The Sixth Day of Christmas: Top Six Gifts for Communicators AirPR: Is this the Beginning of PR as a Commodity? Only two days left in this series and it won’t be me who finishes it up (though Lindsay and Jess won’t disappoint!). Merry Christmas to me! Today we bring you the 10 communicators you should follow. Abbie Fink.
Don’t Be a Lazy Marketer: 11 Content Marketing Ideas
JULY 16, 2015
If you feed your audience healthy portions of pre-planned content, content you know they’ll enjoy (because you bothered to ask them), you’ll get so much more from your marketing. By Bryan Adams. Lazy marketers are all around us…i ncluding you, if you’re honest. Have you ever woken up from a Saturday afternoon snooze or raced back from work or the gym because you’re absolutely starving?
The Study Guide for Communications Professionals
JUNE 3, 2015
The Study Guide for Communications Professionals Do you have a Feedly or other RSS feed for your favorite communications and PR blogs (obviously including this one… )? By Laura Petrolino One of the core values at Arment Dietrich is curiosity. We believe it is a crucially important trait for all communications professionals. Before there was Twitter, people still wrote “tweets.”
Influencer Relations: Tips to Extend Your Current Campaigns
JANUARY 22, 2015
On Feedly , create a list of bloggers to watch. By Gini Dietrich Last week we hosted a very successful webinar with Andy Crestodina. Billed as how social media affects search , I came away from it with much, much more. It really was a lesson in how to do influencer relations in new and interesting ways. He provided tools we all likely use, but gave ideas for using them differently. A foodie.
Five Reasons People Aren’t Reading Your Blog
AUGUST 24, 2015
If an article pops up in your news feed, and one includes a gorgeous rendering of a luxury hotel, and other just has a headline that says “new hotel,” which one would you rather read? By Rebecca Devine. By now, most companies understand they need to harness the power of social media and content marketing. Zilch. So what happened? Five Reasons People Aren’t Reading Your Blog. And lists.
Don’t Ignore SEO Strategy in Favor of Content
MARCH 2, 2015
This page , titled “Feeding to Prevent Diabetes in Cats,” is a great example of solid on-page SEO, and a well planned out SEO strategy. By Tara Geissinger. Content marketing has taken the business world by storm. From the mom-and-pop coffee shop to the global pharmaceutical giant, everyone’s using content and social media to reach and convert their core audiences. Execution is easy.
Why Emotional Headlines are Good for Your Content Marketing
DECEMBER 3, 2014
One look at your Facebook news feed reveals that emotional headlines influence what visitors are seeing online. Sites such as Buzzfeed and Upworthy are filling our news feed with emotional headlines, and we’re clicking on them–a lot. By Garrett Moon. When I say emotional headlines you say… bleh. But, maybe you shouldn’t write them off so quickly. And, you CAN learn something.
22 PR Tools From the #PRstack Community
DECEMBER 14, 2015
From there, you can juggle the data, put it alongside other info, as you wish, and then export the feed elsewhere. — Max Tatton-Brown. By Stephen Waddington. In the past 12 months, the #PRstack community has created an app that has characterized more than 250 third-party tools. A lively community has developed and grown on Facebook and Twitter. Anewstip. Canva. FlipBoard. Hemmingway.
Seven Steps to Dealing with Critics
FEBRUARY 17, 2015
Responding will only add fuel to the fire, which is what these people feed on. By Gini Dietrich. A company of 70 assisted-living and retirement homes in the Midwest hired us a few years ago to see if social media could help them communicate with the children of their residents. . As they played, it was recorded in real time and uploaded to the community’s website and through Facebook.
Five Ways PR Pros Can Combat Fake News
JANUARY 23, 2017
Fake news is not only a national security issue, but the problem reaches beyond politics, into media and culture. How can PR pros fight fake news? Allison Symonds shares five ways to get you started. The post Five Ways PR Pros Can Combat Fake News appeared first on Spin Sucks. Related Stories Seven Ways to Launch a Product Without a News Release What Are Your 2017 Content Marketing Goals?
How to Get Creative with Influencer Marketing
FEBRUARY 24, 2015
His insider look and stunning imagery won the hearts of the Vogue Instagram followers as they followed the feed with great anticipation. By Lauren Jung According to recent studies, 74 percent of global marketers will use influencer marketing as part of their marketing strategy in the next 12 months. Here’s how to stand out from the crowd with your influencer marketing campaigns.
Five Social Media Automation Myths Busted
JULY 21, 2015
It also lets you edit queued posts, create and schedule custom posts, and link a blog feed to your social accounts to post automatically. By Sophia Solanki. Automation has always evoked mixed emotions from the human kind. We often see it as a replacement of the human element, which we cherish so much. Social Media Automation Myths Debunked. Automation Makes Social Media Impersonal.
What Sucks About Being a Communications Professional
DECEMBER 16, 2014
Related Stories Nine PR Blogs to Read Seven Podcasts to Add to Your iTunes Feed Fight or Flight: Responding to a PR Crisis. We spend a lot of time talking about why spin sucks on this blog. We ask people every week in the Spin Sucks Inquisition , and we get really great answers. We have that down. But we don’t always just get to complain about the jobs we actually do day in and day out.
Gin and Topics: It’s Time for Tight Pants!
FEBRUARY 19, 2016
Social Media Top 5 bell biv devoe Christina Aguilera donald trump er cast reunion farmers feed the world full house george clooney jimmy fallon jimmy kimmel justin timberlake kara Vanskike lubna sadik mr. d poison susan cellura tight pants will ferrellIt's time for the best blog post of the week: Gin and Topics! This week we have both Jimmys, adorable farmers, and Justin Timberlake. The post Gin and Topics: It’s Time for Tight Pants! appeared first on Spin Sucks.
Sixteen Ways to Use Pinterest for PR
MAY 9, 2012
These are fun ideas for using Pinterest at work (and feeding the addiction), but they should be used as part of a larger marketing or communication strategy. Yesterday I was invited to talk Pinterest for PR at the Public Relations Association of Louisiana in New Orleans. ” Because, as we all know, I LOVE PINTEREST! So I remind you of the same. I now give you those 16 tips. Just do it.
The 10 Commandments of Online Etiquette
SEPTEMBER 17, 2012
Thou shalt not use your Twitter , Facebook , Google+ , and LinkedIn accounts as news feeds for your organization. How many of you love to receive spam email ? How about when you meet someone and they automatically add your to their newsletter list? And how many of you love to get information that talks all about the sender and tells you nothing valuable? Some Examples.
Three Tools to Show PR Value
MARCH 19, 2015
The smarter tactic is the braver one: Drill down into the client’s precise goals and see how you can feed into them. By Aly Saxe. Can you show clear PR value from your work? Show PR Value with These Tools. If you’re not ready for this kind of request, it can feel intimidating. Suddenly the entire account is on the line. If they decide you’re not adding PR value, they might swing the ax.
How to Structure a Successful Planning Session
NOVEMBER 11, 2014
Feed the Soul Food fuels the brain! By Jess Ostroff No one likes meetings. That’s because they’re overused and inefficient. But, what if you overcame the fear of meetings and created an environment for a planning session that your employees would actually be excited about? That’s what I attempted last month. And I think it actually worked. A mid-morning break, plus a lunch break is ideal.
Seven Elements of a LinkedIn Audit to Improve Brand Consistency
AUGUST 10, 2015
Your LinkedIn profile photo acts as your avatar across the site, showing up in search results, your connections’ news feed, and any comments you make. By Erika Heald. Whenever I start a new job, one of the ways I get to know my fellow colleagues is to take a tour through their social media networks and complete a LinkedIn audit. A LinkedIn Audit: Seven Profile Elements to Review. Activity.
Custom Editorial Means Setting Your Story Free
JUNE 2, 2015
Because no one cares about your company, they don’t want to see your product updates in the News Feed. By Daniel Schiller. I’ll bet you’re a big believer in the importance of the custom editorial role in your strategic communications framework. As awesome as your custom editorial may be, it’s likely you’ve only scratched the surface of this strategy implementation. Build relationships.
50 Tips to Make Your Company’s Blog Rock
AUGUST 20, 2012
Subscribe to SmartBrief newsletters, RSS feeds, and Google alerts in order to find ideas for new content. I’m taking a few days of vacation time (before Patti Knight kills me) so we went through the 2010 most popular blog posts and updated a couple to run here again. Enjoy! This blog post idea was shamelessly stolen from Jeff Bullas and “ 30 Tips To Make Your Company’s Blog Rock.”
Will Facebook Collections Kill Pinterest?
OCTOBER 10, 2012
I checked out the Pottery Barn page and you can see, if you click on the image in their news feed, there is a “want” button. I almost hate to tell you about this because it’s not yet available to us, but it’s really freaking cool. I’m going to tell you and then you’ll have to wait. And this, from what I can tell, will be a direct competitor.
How Successful People Spend the First Hour of their Day
AUGUST 29, 2012
After feeding and walking him, I turned on my laptop and began to write this blog post. Mitch Joel does a nice roundup of articles on his blog every weekend. Unlike Gin and Topics , though, his are serious and very informative. He, Alistair Croll , and Hugh McGuire each recommend two links for one another and they all end up in a blog post. The First Hour of the Day. With email.
Storymaking vs. Storytelling: Learn from Mary Poppins
MAY 19, 2015
It makes one wonder what kind of brownies Mary was feeding those children. By Todd Wolfenbarger A few nights ago, I watched “ Mary Poppins ” with Lily, my 8-year-old daughter. About halfway through the movie, Mary Poppins and the children met Burt, a chimney sweep, as he was drawing with chalk on the sidewalk. They crave interactive communication. This message is forced, and it’s a mistake.
Repurpose Content: A Test and the Results
AUGUST 5, 2015
Which meant two things: If you saw the blog post in your RSS feed at 7:30 a.m., NOTICE: We were hacked a week ago and, since then, our scheduling and email delivery has been off. If you’ve received Spin Sucks twice or it’s been late, that’s why. We’re working on it! And my head might explode…not in a good way.). By Gini Dietrich. OK, OK. Caught in the Busy Trap.
The 2015 Spin Sucks Inquisitions, So Far
MAY 22, 2015
If it weren’t the crack of dawn and I’d actually thought about this before now, I’d have created Feedly and Twitter lists so you could follow them all at once. By Gini Dietrich Because I am willing to bet many (if not most) of the United States is going to cut out early today to start the long weekend, I decided not to feature someone new in the Spin Sucks Inquisition.
10 Things to Consider As You Move to Google+
JULY 5, 2011
Things such as an Instagram feed of photos from work, a Tumblr blog of those photos, a podcast series of two minute segments that help your audiences, or videos that show how your product works in the real world. Something interesting is happening with Google+. Here we’ve spent years (in most cases) building communities on something we don’t own and guess what? Video. Access.