Mindjumpers
AUGUST 3, 2012
Most people wrongly assume social enterprise networks are simply Facebook for business. Such platforms as Yammer, Chatter and Jive certainly look and feel similar to Facebook – with a news feed, groups, friends and status updates. How do you derive value from social enterprise apps? Future of Social Media?
Social Media Marketing
APRIL 13, 2011
But what if you want to use a social network to collaborate internally? Until recently, no one dared share corporate secrets on social networks. You start the process by searching Google and asking your online social network for recommendations. The early stage of most sales cycles is equally mundane.
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Buzz Marketing for Technology
NOVEMBER 9, 2011
The classic product marketing approach to social media is treating it like just another broadcast media channel by posting press releases, sharing events, posting videos and expecting to see instant results like you get with other online media like banners, text links and search. Improved Customer Support. Generated 32% more ideas.
Techipedia: Tamar Weinberg
SEPTEMBER 8, 2011
You want to start with a list of mom blogs that you like — ones that jive with your brand, are in your target demo, and look like they get medium to high traffic. For example, if you have a product for teenagers you would not want to pick a pregnancy blogger. There are a few different vehicles for social media strategy.
Techipedia: Tamar Weinberg
AUGUST 25, 2010
Some advice I give to my Social Media students is to be careful following the example of some large brands who are relatively new to Social Media but seem to be successful. Small businesses can’t always follow by example, unfortunately. I guess they see these relationships the same way.
Webbiquity SMM
MARCH 23, 2011
Virtually every social media monitoring tool worthy of the label covers the big social networks (Facebook, LinkedIn, Twitter), social bookmarking sites (Digg, Reddit) and content sharing sites (YouTube, Flickr). Many include at least the most popular blogs as well.
Techipedia: Tamar Weinberg
FEBRUARY 10, 2010
your initial examples are problematic in my opinion: (A) If you or your client does not have an advertising budget, then how *are* they paying you to email people? Not many people WANT to buy banner ads because they would rather the pitch feel natural — they want the coverage to jive with the blogger.
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