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How Pharmaceutical Brands in APAC and the US are Building Their Brand Reputation on Social Media

Digimind

Social media has become the cornerstone of most brand development and customer engagement strategies. This is even more so as consumers become increasingly engaged with brands, from sharing feedback, to seeking customer support.

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5 Expert Tips for Effective Social Media Risk Management

Hootsuite

Damage to reputation Your company’s social presence contributes significantly to its overall brand reputation. Negative comments, inappropriate posts, or bad reviews can all damage your brand’s reputation. Just ask pharmaceutical company Eli Lilly. These may eventually impact your company’s bottom line.

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Let’s Talk Content Curation and Creation for Social Content

agora pulse

This price will rise if your sector is highly specialized (finance, legal, medical, pharmaceutical, etc). But be careful to select content from reputable sources. Are they known in your sector for providing reputable and accurate information? Pros for Curating Content. Saves time. Presents a wider knowledge. Validation.

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Zicam: Loss of Taste and Smell - The Reputation Management Fiasco.

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Personal > Zicam and the Reputation Management Fiasco Zicam and the Reputation Management Fiasco by Tamar Weinberg on February 6, 2008 Share Awhile ago, I used Twitter to talk about one of my favorite cold remedy vitamins, Airborne.

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New Media By Design

Twist Image

Things got even more Twitter-centric when Keith Urbahn (former Defense Secretary Donald Rumsfeld 's chief of staff) tweeted, "So I'm told by a reputable person they have killed Osama Bin Laden. Recently, the CEO of an up and coming pharmaceutical company was injured in an accident. long before the journalists get their scoops.

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List of Brand-Side Corporate Social Strategists: Twitter Edition

Webbiquity SMM

Not that number of followers means everything , of course, and those few hundred followers may be really highly engaged. It is somewhat surprising how many have only a few hundred followers, despite being social media managers, practitioners and strategists at large corporations. Technology: Software, Internet. • Diane Davidson – Sr.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? • Competitive analysis: How does your brand stack up to the competition? • Research: How do people talk about your industry and who are the influencers? Joseph | RepuMetrix Inc.