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4 Reasons to Use Chatbots in the Pharmaceutical and Healthcare Industry

Digimind

Coming in various forms such as mobile applications, website-based applications, Facebook Messenger, and telecommunication, chatbots are redefining the way pharmaceutical and healthcare companies interact and engage with their clients. The use of chatbots can fill this void and benefit the company and its customers.

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How Pharmaceutical Brands in APAC and the US are Building Their Brand Reputation on Social Media

Digimind

Social media has become the cornerstone of most brand development and customer engagement strategies. This is even more so as consumers become increasingly engaged with brands, from sharing feedback, to seeking customer support.

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How Brands in the Pharmaceutical Industry Stack Up

Unmetric

Very often, frequency of posting is thought to have an effect on engagement. For example, on Instagram, even though Eli Lilly posted the most, Bayer received the highest engagement. Unmetric’s Engagement Score takes into account both interactions and your community size so you are comparing content on an even ground.

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How Social Media Has Become a Tool For Clinical Research

Techipedia: Tamar Weinberg

You can engage these potential participants by also sharing valuable content on targeted medical conditions, etc. An isolated patient population still will have a wide range of influences that affects the type of information they’ll likely engage with on social platforms. 2) Reduce the Cost Per Patient.

Research 194
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10 Questions You Should Ask Your Social Media “Expert”, “Guru” or “Wizard”

SocMed Sean

Hopefully, these 1o questions can help you in the process of finding someone who really understands your business and can help formulate and execute a plan to engage with your community online. 1) How long have you been engaged in social networking and/or social media channels? Will you provide me with links to your accounts?

Questions 280
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5 Things Social Listening Data Can Tell Us About Zika

Talkwalker SM

Social media has changed the way information about global or local health crises spreads and it is in the process of changing how pharmaceutical companies are using this information to gather more insights about their products and customers. The post with the most engagements comes from Instagram’s official account.

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Startup Must-Haves You Didn’t Know You Needed

The Realtime Report

If you don’t have a robust system for worker’s compensation and worker’s comp PBM for pharmaceuticals, you absolutely must get one in place. Read through this guide to everything your startup needs that you didn’t know it needs. Check it out. Worker’s Compensation. A Brand Identity.

Startup 91