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How to Run a Social Media Competitive Analysis

Social Media Strategies Summit

Start by gathering the following top-level information and social media metrics : Which social networks are they on? What is their engagement rate? On that final bullet: unless you fancy adding up all their likes and comments yourself, you’ll need a tool to calculate the engagement rate. What hashtags do they use?

Analysis 184
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The ultimate guide to social recruiting

Sprout Social

In fact, 49% of HR professionals say their organization plans to increase virtual methods of recruitment and candidate engagement. As a generation of digital natives enter the workforce and Millennials transition into leadership positions, social media will continue to be an important source for employers sourcing new talent.

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The Twitter Best Practices Handbook

Sprout Social

Authentic, truly-engaged followers are what can make your Twitter account shine. However, the difference between 100,000 and 10,000 active users engaging with your handle can make all the difference. You can even use tools like Sprout Social to do advanced searches to find Twitter users through: Hashtags. Links in bios.

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The Ultimate Social Media Etiquette Handbook

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media > The Ultimate Social Media Etiquette Handbook The Ultimate Social Media Etiquette Handbook by Tamar Weinberg on December 10, 2008 Share Social media mimics real relationships — in many cases.

Handbook 279
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Tweet Spinner Review: A Powerful Application to Manage Your Tweets

Techipedia: Tamar Weinberg

Tweet Spinner actually lets you schedule different Twitter backgrounds, bios, and profiles, so that you can see which profile types might get the most engagement. For a big company account, it’s difficult to actually engage all day long (and all week long, especially if you’re a 9-5 shop). Profile design rotator.

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The “Getting Started with Government 2.0” Guide | Social Media.

Social Media Strategery

Don’t just listen – start engaging too. LinkedIn is the most popular business-oriented social networking site there is. List Mashable’s Who’s who in social media list GovTwit is an exhaustive list of every Government 2.0-related How'd I forget the two hashtags??? How'd I forget the two hashtags???

Gov 2.0 138
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How to create a social media style guide: 10 things to include

Sprout Social

From their human-focused visuals to the uplifting tone of their posts and hashtags, all their actions are aligned. If you already have a grammar handbook for your website or blog, you could carry over a lot of the same rules to your social media style guide. Hashtag usage. Not everyone uses hashtags the same way.