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How to Run a Social Media Competitive Analysis

Social Media Strategies Summit

What is their engagement rate? On that final bullet: unless you fancy adding up all their likes and comments yourself, you’ll need a tool to calculate the engagement rate. There are a couple of reasonable free tools available (like HypeAuditor’s free Instagram engagement calculator and Phlanx’s engagement calculator ).

Analysis 188
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7 B2B Digital Marketing Tips For Your Branding Toolkit

Keyhole.co

When we think of a B2B branding toolkit, the first thought to pop up in our minds is a handbook that contains the brand’s preferred tone of voice, colors, typography, imagery, vision, values, and messaging pillars. However, in recent years, a branding toolkit can do with some upgrades. The most important upgrades of all?

B2B 52
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The Twitter Best Practices Handbook

Sprout Social

Authentic, truly-engaged followers are what can make your Twitter account shine. However, the difference between 100,000 and 10,000 active users engaging with your handle can make all the difference. You can even use tools like Sprout Social to do advanced searches to find Twitter users through: Hashtags. avrilnyc01 Hi Avril!

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The ultimate guide to social recruiting

Sprout Social

In fact, 49% of HR professionals say their organization plans to increase virtual methods of recruitment and candidate engagement. Nine out of ten brands now use some manner of social media to source, attract and engage their new recruits. Consistently engage your social audience. Consistently engage your social audience.

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Brand identity: the ultimate guide to building a memorable brand

Sprout Social

The company’s name and hashtag reflect the brand’s edge. Map out your marketing personas Think about your target audience and the brands that they engage with. This handbook ensures consistency and on-branded messaging across every network. What emotions do you want your company to evoke or convey?

Brands 123
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The Ultimate Social Media Etiquette Handbook

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media > The Ultimate Social Media Etiquette Handbook The Ultimate Social Media Etiquette Handbook by Tamar Weinberg on December 10, 2008 Share Social media mimics real relationships — in many cases.

Handbook 279
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Tweet Spinner Review: A Powerful Application to Manage Your Tweets

Techipedia: Tamar Weinberg

Tweet Spinner actually lets you schedule different Twitter backgrounds, bios, and profiles, so that you can see which profile types might get the most engagement. For a big company account, it’s difficult to actually engage all day long (and all week long, especially if you’re a 9-5 shop). Profile design rotator.