What is Reservation Buying Type?
Jon Loomer
OCTOBER 15, 2023
Check out the Reservation buying type … If you create a campaign in Ads Manager, you may see this (rolling out in October): “Introducing reservation buying type. Reservation, formerly called reach and frequency, allows you to plan and buy your campaigns with a set cost and forecast your campaign’s lifetime results for reach and frequency.” Reservation is the alternative to Auction and has two objective options: Awareness and Engagement.
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