Facebook Ad Metrics Updates: Clarification and Removal
Jon Loomer
FEBRUARY 25, 2018
Facebook announced several changes to Facebook ad metrics that will impact the results advertisers see and how they see them. Let’s take a closer look… Labels on Metrics. In an attempt that Facebook says improves transparency, certain metrics will be labeled as “estimated” or “in development.” You’ll find these labels within tooltips that provide more information.
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