Tue.Feb 13, 2018

What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

Social media consultants are not masters of the dark arts. Nor are they only those bearded hipsters who never look away from their iPhone. They are highly-qualified professionals with specific digital marketing and communications skills and experience. Here’s a look at what they bring to a job.

How Brands Can Stay At The Top Of Facebook’s News Feed

Ignite Social Media

If you’re a marketer, you’re well aware that the social space is constantly changing. It keeps us on our toes! Facebook is always working behind the scenes to create a better user experience (translate: make marketers want to bang their heads against a wall). In December, the platform announced News Feed changes for posts with “engagement bait” – meaning posts with copy asking for comments, likes, or shares would be demoted in the News Feed. .

Nine Social Media Marketing Stats You Can Use

Webbiquity SMM

According to Google Trends, social media marketing as a topic if search interest recently turned nine years old (or is about to turn 11 years old, depending on when you place its origin). Facebook was opened up to the public in 2006. Twitter emerged at the SXSW conference in March 2007.

10 Ways Universities Can Use Facebook to Market to and Connect With Students

Buffer Social

When I was in university two years ago, Facebook was already intertwined with student life. We heard about news and events through Facebook Pages and collaborated on group work through Facebook Groups.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.