Sherrilynne Starkie

FEBRUARY 13, 2018

Social media consultants are not masters of the dark arts. Nor are they only those bearded hipsters who never look away from their iPhone. They are highly-qualified professionals with specific digital marketing and communications skills and experience. Here’s a look at what they bring to a job. They are strategic advisors. Companies often call a consultant in because social media is not working.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Webbiquity SMM

FEBRUARY 13, 2018

According to Google Trends, social media marketing as a topic if search interest recently turned nine years old (or is about to turn 11 years old, depending on when you place its origin). Facebook was opened up to the public in 2006. Twitter emerged at the SXSW conference in March 2007. The phase “social media marketing” first appeared in searches back in March 2007, but the first spike in interest came in January 2009, when search volume more than doubled from the previous month.

Social Media 178

Social Media Marketing Hubspot Trends 178

Rebekah Radice

FEBRUARY 13, 2018

Getting lots of likes on social media feels great. But what do those likes mean to you if they don’t translate into customers? Nothing. That’s why it’s important to create content that drives leads and sales to your company. Because, let’s face it, social media and sales go hand-in-hand. In fact, research done by IDC , International Data Corporation found that: 91% of B2B buyers are now active and involved in social media. 84% of senior executives use social media to supp

B2B 134

B2B Social Media Buy Conversation 134

Ignite Social Media

FEBRUARY 13, 2018

If you’re a marketer, you’re well aware that the social space is constantly changing. It keeps us on our toes! Facebook is always working behind the scenes to create a better user experience (translate: make marketers want to bang their heads against a wall). In December, the platform announced News Feed changes for posts with “engagement bait” – meaning posts with copy asking for comments, likes, or shares would be demoted in the News Feed. .

Feed 115

Feed Feedly News Brands 115

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Social Media

Buffer Social

FEBRUARY 13, 2018

When I was in university two years ago, Facebook was already intertwined with student life. We heard about news and events through Facebook Pages and collaborated on group work through Facebook Groups. After graduating, I’ve been getting updates about the university through the alumni Facebook Page. Nowadays, it’s also common for prospective students to research on Facebook when deciding their university and course.

Facebook 103

Facebook Marketing Groups Groups 103

Oktopost

FEBRUARY 13, 2018

Forget Bitcoin, Personal Data is the new currency. Just think about what Facebook, Apple, Amazon, and Google have in common – they all thrive on collecting user data, at scale. Not only that, their ability to effectively monetize this data with advertising has turned them into multi-billionaires. The more data you give, the richer they […].

B2B 96

B2B Apple Marketing Data 96

Rebekah Radice

FEBRUARY 13, 2018

Getting lots of likes on social media feels great. But what do those likes mean to you if they don’t translate into customers? Nothing. That’s why it’s important to create content that drives leads and sales to your company. Because, let’s face it, social media and sales go hand-in-hand. In fact, research done by IDC , International Data Corporation found that: 91% of B2B buyers are now active and involved in social media. 84% of senior executives use social media to supp

B2B 60

B2B Social Media Buy Conversation 60

Twist Image

FEBRUARY 13, 2018

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base). It's not a long segment - about 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly on i Heart Radio , if you're interested in hearing more of me blathering away about what's going on in the digital world.

Microsoft 45

Microsoft Sports Travel Compete 45