Tue.Feb 13, 2018

What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

Social media consultants are not masters of the dark arts. Nor are they only those bearded hipsters who never look away from their iPhone. They are highly-qualified professionals with specific digital marketing and communications skills and experience. Here’s a look at what they bring to a job.

Nine Social Media Marketing Stats You Can Use

Webbiquity SMM

According to Google Trends, social media marketing as a topic if search interest recently turned nine years old (or is about to turn 11 years old, depending on when you place its origin). Facebook was opened up to the public in 2006. Twitter emerged at the SXSW conference in March 2007.

The Secret Sauce to Effective Social Selling

Rebekah Radice

Getting lots of likes on social media feels great. But what do those likes mean to you if they don’t translate into customers? Nothing. That’s why it’s important to create content that drives leads and sales to your company.

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10 Ways Universities Can Use Facebook to Market to and Connect With Students

Buffer Social

When I was in university two years ago, Facebook was already intertwined with student life. We heard about news and events through Facebook Pages and collaborated on group work through Facebook Groups.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Using Social Media Activism in the 2018 Election to Get a Win for your Party

Devumi

Politicians, and their supporters, are increasingly using social media activism to get wider public support. Find out how this strategy works and how you can effectively employ it to help your candidates and party win during the coming 2018 election in the USA.

How Brands Can Stay At The Top Of Facebook’s News Feed

Ignite Social Media

If you’re a marketer, you’re well aware that the social space is constantly changing. It keeps us on our toes! Facebook is always working behind the scenes to create a better user experience (translate: make marketers want to bang their heads against a wall). In December, the platform announced News Feed changes for posts with “engagement bait” – meaning posts with copy asking for comments, likes, or shares would be demoted in the News Feed. .

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More Trending

GDPR Compliance: 8 Steps B2B Marketers Need to Take

Oktopost

Forget Bitcoin, Personal Data is the new currency. Just think about what Facebook, Apple, Amazon, and Google have in common – they all thrive on collecting user data, at scale. Not only that, their ability to effectively monetize this data with advertising has turned them into multi-billionaires. The more data you give, the richer they […]. B2B Marketing CMO GDPR Marketing Automation Marketing Tips

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The Gravity Of Elon Musk And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM

Twist Image

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base). It's not a long segment - about 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly on i Heart Radio , if you're interested in hearing more of me blathering away about what's going on in the digital world.