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Creating a marketing strategy

Koka Sexton

We are going to talk about marketing strategy and execution for startups. So when you talk about marketing strategy and execution, there’s a lot that goes into it and I’m going to break it down as far as I can. Now, I believe that marketing is an art and a science that when businesses can go become predictable.

Strategy 103
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Lifestyle Marketing 101

Pixlee

An oversaturated marketplace, information available at the tap of a finger, consumers who have become hypersensitive to the advertising methods of old—the art of marketing has a plethora of obstacles working against it nowadays. Imagine your brand as a venn diagram where the two—unique selling proposition and clientele—intersect.

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6 Content Marketing Skills You Need to Succeed in 2021

Sherrilynne Starkie

Marketing and communications professionals are adapting to survive. And, that means rapid upskilling for most in-house marketing communications teams. It looks like the WFH trend will continue throughout 2021 so here’s my top six content marketing skills you’ll need to succeed in 2021. Content Curation.

Skills 195
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Artificial Intelligence: A Modern Approach to Marketing

Razor Social

In this guide, I’ll go into detail about how artificial intelligence is impacting marketing right now and how it will continue to impact it in the future. And it’s alright to be nervous because the role of marketers in organizations will change but… …you’ll still have an important role to play.

Marketing 109
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Social media: the ultimate skills cheat sheet

Sherrilynne Starkie

Graphics, photos, infographics, icons, photo quotes, diagrams. Curation Underpins thought leadership, relationships and partnering and creates audience value. Media/Influencer Relations Earning coverage is essential to marketing and communications success. Articles, website content, social media updates, email campaigns.

Skills 334
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How to Choose the Right Content Marketing Software

Convince & Convert

It’s not easy choosing the right software for your content marketing efforts. The reason it’s so hard is that there are so many requirements for an effective content marketing strategy. Many touch on a variety of functions and processes across marketing as a whole, while others truly do focus on one small piece of the puzzle.

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Never Run Out of Content to Share: 70+ Places to Curate Great Content

Buffer Social

Curating top content from around the web is a great strategy to increase your social media reach. But where do you start with curation? With our community’s help, we put together an ultimate list of content curation sources across multiple industries. From design to education, marketing to remote work, and beyond.

Curation 111