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Our Industry, Your Answers: Breaking Down the 2018 JOTW Communications Survey

Waxing UnLyrical

While no answer option ranked below 50% for “less important” or “much less important,” the tactics or trends which saw their popularity or usage slipping among respondents for the upcoming year were press releases (34%), white papers (35%) and award programs (39%). Creative Commons CC0. Image: Jason Rosewell via Unsplash.

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Four Steps To Optimize A News Release For Google News

Waxing UnLyrical

Image: Andras Pfaff via Flickr , Creative Commons Was this helpful? Combining creative ability and optimization skills to create compelling, keyword relevant press releases will only prove to be a rewarding public relations effort for your company. Have any questions? Please let me know in the comments.

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Social Media Super Bowl: Which Team Has More Reach?

Adam Sherk

Hopefully we’ll see some creative use of social media by both the teams and some of the players. Photo credit: Steven Snodgrass (it’s a Creative Commons photo on Flickr, but I couldn’t get WordPress to link to it directly above). And good luck to both teams in Super Bowl XLIV. P.S. Vikings fans, I feel your pain.

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How To Become A Public Relations Star

Waxing UnLyrical

Image: Nick Fletcher via Flickr, Creative Commons But I’m getting ahead of myself. Image: Marc Benton via Flickr, Creative Commons 3. Having been there myself not too long ago, I was astounded by the sophistication of the graduates that applied – they were, to put it mildly, much more sophisticated than I was.

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This week I have mostly…

The Way of the Web

Not only is it extremely interesting for those with an interest in medicine and science, but it should also be essential reading for any journalist and writer who has ever had to deal with a press release containing data, technical terms, or plain BS. I also raised through With a Little Help by Cory Doctorow.

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Please Skewer Me

Jeff Esposito

Think from minute 18:00 on, the best parts are when you're looking away from the laptop/less precise with some of the language (press release, FB/T interactions) – especially when the slide isn't copy heavy. Your pace seems to be close to your natural pace, which is really confident and could, sometimes, be too quick?

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Nurture an Oasis During a News Dry Spell

Waxing UnLyrical

These results can be used for a press release, infographic, social media post and media relations outreach. Image: qimono via Pixabay, Creative Commons CC0. One example would be discovering which state’s residents are more likely to own the latest iPhone or Galaxy smartphone. Champion a Purpose.

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