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An Insider Look at Reach and Frequency Ad Buying on Facebook

Ignite Social Media

As you create ad sets within Reach and Frequency campaigns, the projected reach updates based on a number of factors including target audience, desired reach, demographics and CPM. The tool allows advertisers to serve ads in the News Feeds on desktop, mobile and Instagram. The cost is always CPM (cost per 1,000 impressions).

Buy 112
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The Hybrids are Coming: Evolution of the Prototype Marketer

Convince & Convert

Hybrid professionals are trained to deliver services across search, mobile, social, content, analytics, web, PR, and email marketing. These next-generation professionals excel in the emerging core-marketing disciplines of mobile, analytics, social, web, search and content. The Marketing Agency Blueprint (Wiley), pp.

CPM 137
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8 Tips by B2B Marketers for LinkedIn Lead Generation

Oktopost

Lead Gen Forms were designed to be easy for mobile app users to use, eliminating the need to type out a lot of information just to sign up for a newsletter, download an ebook, or whatever the CTA may be. LinkedIn has done a great job at training their AI for lead generation form conversions. Go Deep with LinkedIn Sales Navigator.

B2B 148
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Combine Email and Facebook Ad Campaigns for Greater Success (Example)

Jon Loomer

Much of the confusion about Facebook advertising among novice to intermediate marketers centers around the lack of specificity in training materials available. Placement: Mobile News Feed and Desktop News Feed. SIDE NOTE: At this moment, my CPM is $27.65 100 Daily Budget (more on this in a moment). 22, End Feb.

Examples 113
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A Beginner’s Guide to Using Google Ads (Previously Google Adwords)

Hootsuite

Cost-per-mille (CPM). You might want to target keywords around running shoes and race training. For example, you might have multiple ads targeting running shoes and race training. There you’ll be able to look at previews of your ad on mobile, desktop, and display ad. How much you pay when a user clicks on your ad.

Adwords 145
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PB149: Series of Blog Posts vs Long Blog Posts – Which is Better?

ProBlogger

You can get access to all 50 recordings and slides at the training sessions at the event, and you also get access to a Facebook group that we’ve got going for virtual ticket holders and live ticket holders and you also get access to all the recordings from last year’s event as well. There’s an opportunity there to buy a live ticket.

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PB149: Series of Blog Posts vs Long Blog Posts – Which is Better?

ProBlogger

You can get access to all 50 recordings and slides at the training sessions at the event, and you also get access to a Facebook group that we’ve got going for virtual ticket holders and live ticket holders and you also get access to all the recordings from last year’s event as well. There’s an opportunity there to buy a live ticket.