An Insider Look at Reach and Frequency Ad Buying on Facebook
Ignite Social Media
JUNE 23, 2016
As you create ad sets within Reach and Frequency campaigns, the projected reach updates based on a number of factors including target audience, desired reach, demographics and CPM. The tool allows advertisers to serve ads in the News Feeds on desktop, mobile and Instagram. The cost is always CPM (cost per 1,000 impressions).
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