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Ignite Social Media
JUNE 3, 2021
It’s no secret that TikTok has become a powerhouse social media network, but for brands and marketers using the app for their businesses it’s important to understand what TikTok analytics are accessible, and more importantly, what each metric means. Subscribe to Social You Should Know.
Likeable
APRIL 13, 2021
Whatever the reason, the reps are enthusiastic, knowledgeable, and relatively helpful compared to those at other social networks. By “fundamentals,” we mean the core media metrics old-fashioned digital marketers (oxymoron?) Metrics like CPM, CPV, and CPC compete reasonably well. So what’s a performance marketer to do?
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Convince & Convert
MAY 21, 2013
If you don’t follow the social network closely, it’s easy to miss the newest advertising tools and tips. If you’re advertising a Facebook Page, Event, or App, and you don’t pay close attention, you might think you’re only option is to let Facebook optimize your ad on a CPM basis. Make Sure Your Testing is Rigorous.
Hootsuite
OCTOBER 28, 2019
Bonus: Get a free social media report template to easily and effectively present your social media performance to key stakeholders. The most important social media metrics for marketers. The social funnel: a breakdown. Before diving into social media metrics, let’s review where each one lives in the social funnel.
Sprout Social
SEPTEMBER 30, 2020
A lot of social marketers ask, does our brand really need to be on LinkedIn? Your LinkedIn social media strategy will be a bit different than your strategies for other platforms. Increasing brand awareness is the top priority for marketers, and on LinkedIn, persistent brand building yields long-term sales growth.
Keyhole.co
MAY 25, 2022
For starters, social media data help you understand your audience, pinpoint well-performing strategies, and weed out the incompetent ones. In fact, marketers use social data for various purposes. Studies have shown that 56% of marketers use social data for understanding their audience.
Little Web Giants
NOVEMBER 4, 2014
Everything you need to know about the six most popular social networks for businesses: Facebook, Twitter, LinkedIn, Pinterest, Google+ and Instagram. Recently I won the Biggest Social Geek competition generously hosted by Marin Software , the largest third-party aggregator of paid search spend globally. Graph Search.
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