article thumbnail

Buzzwords Decoded: 32 Social Media Marketing Terms Explained

Ignite Social Media

On the surface, this seems pretty obvious-—how many people viewed your video, but the platforms define a view different. On the platforms, it’s typically engagements/impressions. What does CPC mean? CPC stands for Cost Per Click. What does CPA mean? CPA means Cost Per Acquisition. What does CTA mean?

article thumbnail

Reddit’s Big Move on Money-Making Features: Here’s What You Need to Know

The Realtime Report

They’re gearing up for transformation, introducing new monetization features that could change the way users interact with the platform. This feature operates with a cost-per-click (CPC) cap in place, ensuring advertisers get the best value for their investment.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Show Me The Money – Top 5 Google AdSense Alternatives

Kikolani

Adbrite offers a unique way for publishers (including non-English speaking sites) to generate revenue on their content platform by letting publishers set a price for their inventory and then having advertisers bid on it. Their CPC option is very popular, so at the moment it is invite only, but the CPA is definitely worth looking at!

Adsense 126
article thumbnail

Connect with ultra-targeted audiences on and beyond Twitter

Audiense

In some cases our clients have managed to reduce the CPC (cost per click) by 37% and the CPA (Cost per Acquisition) by 78%.”, Segmentation for relationships, affinities, conversations and personalities are only available within our Integrated Audience Platform. 191% increase in lead generation.

Twitter 89
article thumbnail

The 8 Things You Must Do to Improve Your Sponsored Social Ads

Convince & Convert

Facebook’s Ad platform provides a great environment to reach your core audience. Finally, allow your best videos to shine on multiple platforms. Reddit, Snapchat, and platforms like Outbrain all provide platforms to reach your audience. Do you have content that supports the format of the platform?

CPM 150
article thumbnail

Social Media Definitions: KPIs and Other Valuable Terms to Know

Ignite Social Media

Often calculated by engaged users divided by reach but differs by platform. Cost-Per-Click (CPC): The aggregate cost of each click within a campaign. Cost-Per-Acquisition (CPA): The aggregate cost to acquire a customer through a campaign. Link Clicks CPC CTR View completion rate Site Traffic. CPL CPA CPC ROAS.

article thumbnail

Social Media Marketing Guide: Facebook

Little Web Giants

Third-party developers can use the Facebook SDK (available for iOS, Android, JavaScript and PHP) to develop custom apps on the Facebook Platform. and it also must be at least double the cost-per-click (CPC) bid. Bidding can be optimised for the selected objective (CPA), clicks (CPC) or impressions (CPM).