Building a New Kind of Cruise Community
APRIL 15, 2015
We just launched our travel tech start-up, Cruiseable , three weeks ago after a year of work. I love to cruise, but it’s frustrating that there’s no site or app to help me discover the wide assortment of cruises that are a good match for my travel style and budget – and to help me book the right voyage to the right destinations. I know that my peers in the digital generations don’t want to traipse down to a storefront to spend an hour with a travel agent. Assumption 1: Create content. Know anyone in the travel space we should be collaborating with? Lasica.
Amsterdam’s Schiphol Airport Launches Interactive Game Powered By Instagram Photos
Convince & Convert
MAY 22, 2014
With the stunning rise in popularity of user-generated content, Amsterdam Airport Schiphol has turned to Instagram images to power a new interactive game called Destination Unknown. Images for the game are sourced using hashtags from a custom built content management system. Overall, the pairing of user-generated content with a quiz type game is a strategic move.
B2B Marketers Are Humans, Too
Convince & Convert
APRIL 2, 2015
Volvo Trucks bet on the former and successfully demonstrated the precision of its dynamic steering system through an award-winning video that has generated 78 million views. So why make a B2B ad that looks like B2C content? B2B brands that put a compelling twist on their content stand to reap the benefits. The brand wasn’t targeting consumers, but transport companies.
Open Research: A Framework for Social Analytics
AUGUST 14, 2011
After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets. Why are social analytics so important? This is a new medium, and proof over re allocation of investment is key. The more you share it, the easier it is for us to produce more. Wowza!
Gin and Topics: Mourning, Whining, and Rolling
AUGUST 26, 2011
It’s just the design and content management system, which means we still have to do our part of uploading content. Kind of like the fact that I’ll never learn that saying, “I’m executive platinum and travel through O’Hare at least twice a week never works with TSA. What a crazy week! So I have a secret. Unsavory Culinary Elitism.
List of Social Media Management Systems (SMMS)
OCTOBER 31, 2010
The issue of lack of scale is resonating with social strategists –as a result, the market is developing new tools that will help them manage them. Definition: Social Media Management Systems are collection of procedures used to manage work flow in a disparate social media environment. This is not unlike traditional editorial processes used in CMS systems.
70+ Resources on How to Start a WordPress Blog
DECEMBER 21, 2011
Sure, there are other blogging platforms and content management systems you can use on your own domain, but none are quite as popular or powerful as WordPress. This is also a great place to find social networks by niche including business, design, entertainment, health, music, photo, tech, and travel. Importing Your Content. Choosing a Domain Name. DomainsBot.
WordPress Themes 101
AUGUST 15, 2013
Although WordPress began as a tool for bloggers, it has now expanded to include a sophisticated content management system. To get the most out of WordPress, it's important to have a basic understanding of the system and options available to you. Backing up will save you costly time and energy rebuilding functionality and content lost in translation.
Brand Monitoring, Social Analytics, Social Insights
OCTOBER 3, 2010
More customers, buyers, and consumers are creating content everywhere they go. They don’t want to end up being trilobites and have become part of a larger system: Recent acquisitions include Scoutlabs+Lithium(community), Filtrbox+Jive(Community), Techrigy+Alterian(WCM) and others. Social data is overwhelming. So what do I see happening next? Commodity technology.
Integrate Social Networks with your Corporate Website with ‘Social Sign On’
OCTOBER 1, 2010
Managing these multiple login systems from all these social networks is cumbersome due to changing APIs, protocols. More accurate contextual information as first time users information can be used to match relevant content, media, products, and even advertisements. Single Sign On systems don’t go away they simple aggregate this new level of data. Expect more now.
50 Ways to use Social Media, listed by Objective « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing
MAY 13, 2009
Collectual these folks own social media budgets: LIST [link] in reply to spicedawg56 1 week ago « Community Platform Pricing for New Clients Scorecard: Should Startups Have Community Managers? Couple your email newsletter content with additional website content on a blog for improved commenting. Try out a short series of audio podcasts or video podcasts as content marketing and see how they draw. Practice delivering quality content on your blogs, such that customers feel educated / equipped / informed. Consider the value of hiring a community manager.
Content Is No Longer King: Curation Is King
SEPTEMBER 22, 2010
Login With Facebook | Login With Twitter | Login | Register Jobs Home SAI Wire Clusterstock Money Game War Room Travel Latest Video Hive Tape Questions Blackboard Online Mobile Gadgets Media Startups Road Warriors Most Commented Digital 100 Silicon Alley 100 Hive Tape Questions Hot » Currency | Economy | Gadgets | Hedge Funds | Mobile | Wall Street. Bloggers make content. Kaboom!
Social Media From A to Z: A Glossary
JUNE 30, 2010
Atom also provides a standard way to export an entire blog, or parts of it, for backup or for importing into other blogging systems. “Blog can also be used as a verb, meaning to maintain or add content to a blog. Box.net : Box.net enables users to organize and view all of their content online in a familiar file and folder structure. But never fear! Bit.ly : Bit.ly