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Lego’s Social Media Strategy: Constructing On Collabs & Pop Culture

Keyhole.co

With millions of online followers and a vocal, active, and thriving fanbase, LEGO is at the top of its social media game. Let’s see how LEGO’s social media strategy builds on its prominence in pop culture. But with its forays into films and collaborations with other pop culture icons, the brand is an adult favorite, too.

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7 ways to use social media for market research

Sprout Social

To stay on top of the latest trends and maintain a more accurate pulse on your audience, you need to incorporate social media market research into your strategy. What is social media market research? Social media market research is also: Affordable. 7 market research insights you can get from social media.

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What Is a UGC Creator? Follow These 5 Steps To Become One

Hootsuite

Have you ever dreamed about becoming an influencer and getting paid to create social media content without needing a big audience? Creators usually film and narrate the content from their perspective, which gives it an authentic feel. UGC is the social media equivalent of product reviews and word-of-mouth.

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Hendrick’s Ministry of Transport and Brands Celebrate Wimbledon!

Audiense

Wimbledon is ruling the social media roost this week. We interrupt your Twitter feed for an announcement from #HendricksMinistry. The team filmed the Tennis player talking about the unique emotions of being on Centre Court. What’s more, Twitter debuts live streaming high-definition broadcast of Wimbledon! BsznrA6sHp.

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Hendrick’s Ministry of Transport and Brands Celebrate Wimbledon!

Audiense

Wimbledon is ruling the social media roost this week. We interrupt your Twitter feed for an announcement from #HendricksMinistry. The team filmed the Tennis player talking about the unique emotions of being on Centre Court. What’s more, Twitter debuts live streaming high-definition broadcast of Wimbledon! BsznrA6sHp.

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19 Engagement Post Ideas That Will Blow Up Your Analytics

Hootsuite

Not in the romantic sense, of course (that’s none of our business), but if you’re reading this post, it means that you’re committed to increasing your social media engagement. Calculate it on a post-by-post basis or for an entire campaign — for any social network. What is an engagement post on social media?

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The ultimate guide to social recruiting

Sprout Social

As a generation of digital natives enter the workforce and Millennials transition into leadership positions, social media will continue to be an important source for employers sourcing new talent. Social media recruiting through employee advocacy and referrals could allow companies to tap into brand new spheres of talent.