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How Instagram Has Taken Over Tourism Marketing

Pixlee

But today, you can’t form an effective tourism marketing plan without it. What makes this particular social network unique when it comes to tourism and marketing? Geo-Tag Tourism. Tourism marketing companies who are looking towards the future can’t afford to ignore Instagram’s popularity with the younger generation.

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Travel Brands that Are Doing Social Right

Ignite Social Media

Social media’s impact on the travel and tourism industry continues to grow stronger. From these pieces of user-generated content (UGC), they are able to populate their main feed with picture-perfect posts that ladder up to other marketing messages. A key part of our social strategy is the curation of UGC. Let’s talk.

Travel 94
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Airbnb Social Media Strategy: Sharing Stories, Building Community

Keyhole.co

By blending collaborative consumption with experiential tourism and replacing impersonal hotel stays with a sense of community. The company also recorded a whopping $2.2 That’s why the company played on the aspirational aspect of beautiful houses, which their social media profiles reflect clearly. But today, Airbnb boasts 7.7

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15 Innovative Brands Using Technology to Power Their Content

Pixlee

The apparel company uses AI for purposes that extend beyond product innovation. This makes Under Armour more relevant to their customers and encourages more UGC that the company can then use later to market their products. HYLETE shows off UGC on their product pages and features reviews to connect the brand to the community.

UGC 59
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Why Social Media Marketing Isn’t Synonymous with Community-Driven Marketing

Pixlee

Consumers want authenticity from companies, particularly if they plan to purchase a product or service and social proof is a key tactic that helps address any worries or concerns a potential customer might have about making a purchase. For the Breckenridge Tourism Office , who wanted to encourage more visitors, it was a natural fit.

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Amsterdam’s Schiphol Airport Launches Interactive Game Powered By Instagram Photos

Convince & Convert

It’s also somewhat unexpected from an airport versus say, a tourism board, airline, hotel, or other attraction. The style of UGC imagery also allows game players to see each locale through the eyes of travelers. Overall, the pairing of user-generated content with a quiz type game is a strategic move.

Airlines 157
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7 Great User-Generated Content Campaigns

Pixlee

According to a report from Adweek , 85% of users surveyed found visual UGC to be more influential than content made by the brands directly. Tourism Australia. Tourism Australia knows that everyone loves sharing their vacation photos and video with friends and family. Stuart Weitzman.