Ignite Social Media

JULY 19, 2019

Social media’s impact on the travel and tourism industry continues to grow stronger. From these pieces of user-generated content (UGC), they are able to populate their main feed with picture-perfect posts that ladder up to other marketing messages. A key part of our social strategy is the curation of UGC. As a bonus, we found that UGC was the most effective type of content at driving signups for our client’s newsletter. All employ a strong UGC curation strategy.

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Travel UGC Brands Tourism 97

Pixlee

MARCH 30, 2017

But today, you can’t form an effective tourism marketing plan without it. What makes this particular social network unique when it comes to tourism and marketing? Geo-Tag Tourism. Tourism marketing companies who are looking towards the future can’t afford to ignore Instagram’s popularity with the younger generation. What Can Your Brand Do to Capitalize on Instagram’s Tourism Marketing Takeover? The spectacular Northern Lights. The mountains of Cape Town.

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Tourism Travel UGC Influencer 40

Talkwalker SM

MAY 19, 2016

User generated content (UGC) is every marketer’s dream, as a creative customer base can be invaluable in spreading a brand’s message and surveys have shown that 93% of consumers find UGC helpful when making a buying decision. For brands, that’s a strong case for leveraging the power of UGC. Place the product in strategic travel locations with special marketing materials to tap the tourism market: airports, hotels.

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Tourism Airlines Hotels UGC 78

Pixlee

MAY 24, 2021

Travel and tourism took a major hit in 2020. A report published in May 2020 even estimated the loss of over 100 million jobs in the travel industry (as per the World Travel and Tourism Council). Influencers Inspire More UGC. Over 2020, the travel industry lost approximately 1.3

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Travel UGC Tourism Industry 52

Ignite Social Media

JULY 2, 2019

Our travel & tourism client, Visit the Outer Banks of North Carolina (OBX) came to us looking for a partner who could leverage social media to drive visitation to the destination during the off-season. Additionally, we tested different creative concepts for our conversion ads and ultimately found that user-generated content (UGC) was the most effective at converting users to download or sign up for the newsletter.

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Travel Tourism UGC Newsletter 105

Pixlee

MAY 8, 2019

64% of consumers turn to online peer reviews (one type of UGC derived from community-driven marketing) before purchasing. From thank you emails and social media posts to shoppable website galleries and out-of-home media, UGC can be integrated across channels and in every stage of the funnel. For the Breckenridge Tourism Office , who wanted to encourage more visitors, it was a natural fit.

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UGC Tourism Authentication Communities 74

Convince & Convert

MAY 22, 2014

It’s also somewhat unexpected from an airport versus say, a tourism board, airline, hotel, or other attraction. The style of UGC imagery also allows game players to see each locale through the eyes of travelers. The airport could also consider partnering with tourism boards, online review, or travel booking websites to capitalize on offering information about travel tips, popular hotels and attractions at those destinations either via e-mail or in-game once the user has finished.

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Airlines Tourism Travel Hotels 133

Pixlee

JANUARY 25, 2018

According to a report from Adweek , 85% of users surveyed found visual UGC to be more influential than content made by the brands directly. Tourism Australia. Tourism Australia knows that everyone loves sharing their vacation photos and video with friends and family. This UGC encourages people to support the campaign to provide life-changing education. With this UGC campaign, Adobe gets to show off its software capabilities while engaging with its community of users.

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UGC Tourism Hashtag Campaign 43

Pixlee

JUNE 23, 2020

The impact of user-generated content (UGC) has been proven over and over. Websites featuring UGC have 29% higher web conversion rates than websites without it. The Breckenridge tourism bureau wanted to share user-generated content from their guests to encourage other people to visit.

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Aggregator Hashtag Curation UGC 77

Hootsuite

AUGUST 19, 2020

What Hello BC did: The tourism industry is having a rough year, with air travel down 95% and nearly everyone cancelling their summer vacation plans. A post shared by Tourism Kelowna (@tourismkelowna) on Mar 25, 2020 at 5:30pm PDT.

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HootSuite Campaign Tourism Travel 145

Sprout Social

JANUARY 3, 2017

She has won several state tourism awards for her social media campaigns and will be sharing her best practices for making travel content work for your brand. January 25, 2017: Motivating Co-workers to Submit UGC. Cheers to 2017! We’re excited to get this year started with #SproutChat. Check out the topics for January and join in on the conversation on Twitter. Simply follow the hashtag every Wednesday from 2—3 p.m.

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Upcoming Travel Tourism Social CRM 64

Pixlee

MARCH 13, 2020

To ensure a consistent stream of such content, hotel marketing teams may find it useful to use UGC and influencer marketing platforms such as Pixlee. interest in all thing tourism-related and closely monitors marketing .

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Hotels Travel Tourism UGC 55

Sprout Social

JANUARY 20, 2017

Sprout All Star, Keri Jaehnig , has spent years working in the travel industry and has won several state tourism awards for her social media campaigns and marketing efforts. SproutSocial A1: Definitely visual UGC! A1: Our clients love featuring UGC submitted by happy customers after they return from a trip across all their social channels. It’s expected that most people will take a vacation and then post pictures and videos of their trip on social.

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Travel Geotagging Industry UGC 51

Buffer Social

OCTOBER 27, 2016

According to research from marketing startup Crowdtap and the global research company Ipsos , millennials and other generations trust UGC 50% more than other types of media. Destination British Columbia is the Official tourism organization for British Columbia, Canada, and they often feature guest Instagrammers within their feed. One of the best aspects of social media is being able to share something with your followers. On Twitter, you can retweet.

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Hashtag Notification UGC Instagram 111

Hootsuite

SEPTEMBER 24, 2019

Regrams and UGC: User-generated content is by nature authentic and compelling. Here are the best times to post for each industry we analyzed: Travel and tourism: Friday, 9 a.m. The number of brands incorporating Instagram marketing into their business strategy has surged in recent years. While just over half of U.S. marketers used Instagram in 2016, more than 75% will do so by 2020.

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HootSuite Tips Instagram Hashtag 112

Later

DECEMBER 13, 2019

Instagram influencer, Christina Galbato , who has worked with brands like the Las Vegas tourism board, Mazda USA, and Olay, agrees that brands will be more open to working with micro-influencers this coming year. .

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Instagram Strategy Collaboration UGC 75

Techipedia: Tamar Weinberg

MARCH 17, 2010

I work with locally owned rural tourism businesses, and blog to that industry at ruraltourismmarketing.com. Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 10 Community Manager Responsibilities that Don’t Involve Twitter and Facebook 10 Community Manager Responsibilities that Don’t Involve Twitter and Facebook by Tamar Weinberg on March 17, 2010 Share This is a guest post by Itamar Kestenbaum.

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Communities Delicious Twitter Web 2.0 237

Bare Feet Studios

DECEMBER 13, 2008

These ideas can also apply to tourism and other industries too. Tagged as: advertising , big business , change , conversation , enterprise , ford , internet tv , podcorps , roxannedarling , scottmonty , Social Media , Strategy , ugc , video , youtube { 1 trackback } New Media Chatter » Blog Archive » Your Week In Review September 17, 2010 at 6:24 am { 14 comments… read them below or add one } mpgomatic December 13, 2008 at 12:36 pm Beautiful post, Roxanne.

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Viddler Tourism Transportation Automotive 44