article thumbnail

What's your social currency?

Akamai Marketing

Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company. What I AM suggesting is that you brands and companies give serious consideration to what they have to OFFER the community and what motivates their community to be part of social media at all. What makes your company interesting to them?

Lurker 203
article thumbnail

“The Algorithm,” Explained

Likeable

Let’s try an example: You are a camping supply company, and your customer John Smith loves camping, and cares deeply about finding the best camping gear. John spends thousands of dollars on this hobby every year, but he is a social media “lurker” and doesn’t engage with (i.e. Algorithms are what make your social feed possible.

Lurker 50
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

A Tale of Two Communities Part II – Salesforce.com

SocialFish

Salesforce.com (yes, it is the name of the company) is a publicly traded Software as a Service company that offers a salesforce automation database and a customizable development platform “in the cloud&#. I was unable to get statistics for “lurkers&# , but I am sure it is high. See [link] for a quick overview.

article thumbnail

Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

That said, if you are a large company, it could take you 3-4 months just to coordinate calendars to get all the right people gathered! 9) Most companies have “hearing systems&# not “listening systems.&# Nuggets from Social Media workshops as of late… Community Strategy: Are you company-centric or customer-centric?

article thumbnail

Instagram Reels Algorithm: Everything You Need to Know

Hootsuite

That being said: with Reels and Explore, you’re likely to be served up videos from creators you haven’t heard of… but if you have interacted with them in some way previously — lurkers, raise those hands in the air high and proud — Instagram takes that into consideration too. Relevance of the content. Use the right hashtags.

Instagram 142
article thumbnail

20 Important TikTok Stats Marketers Need to Know in 2020

Hootsuite

Figures released from mobile data and analytics company AppAnnie show that TikTok tops the download charts this year. In September 2018, TikTok’s parent company Bytedance usurped Uber’s long-held position as the world’s most valuable startup. According to company documents from March 2019, the average U.S. In the U.S.

Marketing 145
article thumbnail

16 Ways to Promote Your “Boring” Brand or Product on Social Media

Hootsuite

What’s more interesting: a bidet company explaining that last season’s model is 25% off, or a bidet company sharing the environmental impact toilet paper has on the planet ? Mail-order vitamin company Ritual mixes in personal letters from its CEO with memes, informational posts and product intel. Promote your company culture.

Products 145