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Don’t Sell Your Brand’s Soul to the Facebook News Feed Algorithm and Vanity Metrics

Pam Moore

What About the Silent Lurkers? It is true that big changes are coming to Facebook. Mark Zuckerberg recently announced that the news feed algorithm will be changing in a way that impacts brands and publishers. He made it crystal clear that we all will see less brand content in our news feed. Is it likely that you will earn that placement?

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What's your social currency?

Akamai Marketing

It might frustrate you to know that LOTS of people are lurkers. People who like results don’t like digital lurkers, because they can’t be tracked. Here’s the rub – lots of people are lurkers, but that doesn’t mean they don’t have value to you. I know I have a LOT of lurkers on my site.

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“The Algorithm,” Explained

Likeable

John spends thousands of dollars on this hobby every year, but he is a social media “lurker” and doesn’t engage with (i.e. Algorithms are what make your social feed possible. Every social network uses an algorithm to determine what content shows up in a user’s feed, as well as what ads to serve. What does the algorithm mean for my content?

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A Tale of Two Communities Part II – Salesforce.com

SocialFish

I was unable to get statistics for “lurkers&# , but I am sure it is high. Here are a few statistics I received from a Salesforce community manager: 233,330 registered users. 700 questions are asked each week. 1500 comments are posted each week to help other users’ questions be answered. Thanks everyone for reading.

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TikTok Stories: How To Take Advantage of Super-Short Videos

Hootsuite

Good news for lurkers: Unlike Instagram, TikTok Stories do not offer a full list of viewers. Monkeys Spinning Monkeys – Kevin MacLeod & Kevin The Monkey. Despite their resemblance to Stories on other platforms, some features set TikTok Stories apart from the pack. You can keep it short. Can you see who viewed your TikTok Stories?

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Instagram Reels Algorithm: Everything You Need to Know

Hootsuite

That being said: with Reels and Explore, you’re likely to be served up videos from creators you haven’t heard of… but if you have interacted with them in some way previously — lurkers, raise those hands in the air high and proud — Instagram takes that into consideration too. Relevance of the content. Give the people what they want.

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Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

I’m sure there are examples on the other side of this, but thriving communities on B2C or B2B have large populations of lurkers that are largely there for transactions (they want an answer, knowledge, expertise, learning, examples, etc) and don’t really engage in the community itself.