Akamai Marketing

APRIL 4, 2011

Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company. What I AM suggesting is that you brands and companies give serious consideration to what they have to OFFER the community and what motivates their community to be part of social media at all. What makes your company interesting to them?

Lurker 203

Lurker Klout Policies Consultant 203

Razor Social

NOVEMBER 29, 0002

For example, are they entrepreneurs, marketers etc. For example, add an interest and see how many of your fans has that interest. In an audience you will typically have the following: Lurkers – People that monitor what you share but don’t interact. For some companies traffic is enough. Content Analysis.

Analytics 89

Analytics Social Media How To Analysis 89

Likeable

OCTOBER 15, 2019

Let’s try an example: You are a camping supply company, and your customer John Smith loves camping, and cares deeply about finding the best camping gear. John spends thousands of dollars on this hobby every year, but he is a social media “lurker” and doesn’t engage with (i.e. like, share, or comment on) any of your content.

Lurker 50

Lurker Feed Feedly Cost 50

SocialFish

MARCH 3, 2011

Salesforce.com (yes, it is the name of the company) is a publicly traded Software as a Service company that offers a salesforce automation database and a customizable development platform “in the cloud&#. The Answers community is an amazing example of this. See [link] for a quick overview.

Communities 221

Communities Collaboration Statistics Lurker 221

Buzz Marketing for Technology

JULY 7, 2008

For example, if you go create an external facing idea portal but don’t do the hard work to drive process change internally with the functions that own the changes your users want - your idea engine could do you more harm than good. 9) Most companies have “hearing systems&# not “listening systems.&# April 2008.

Communities 117

Communities Groups Groups Social Media 117

Convince & Convert

SEPTEMBER 20, 2010

49% of monthly Twitter users follow brands or companies, compared to just 16% of social network users overall. Brand Interaction is a Major Part of Life on Twitter In addition to following brands, Twitter users research and engage with companies. 42% learn about products and services via Twitter. 19% seek customer support.

Social Media 159

Social Media Statistics Strategy Research 159

Convince & Convert

AUGUST 11, 2010

What a great example to set for your children. Since we moved down here, we've gone through my wife's heart surgery and kidney transplant, me getting fired from two jobs (people in Florida find us NYC types to be very disagreeable – don't know why) and starting my video production company. Safe travels.

Social Media 115

Social Media Strategy Travel Team 115