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Four Steps To Optimize A News Release For Google News

Waxing UnLyrical

When you SEO a timely news release, you are competing with news, correct? Take this example: Let’s say you’ve created a tool that helps non-profits with social media, and you are sending out a news release as part of your launch. Your keywords might be “social media for non-profits.&#

News 274
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How To Become A Public Relations Star

Waxing UnLyrical

Image: Nick Fletcher via Flickr, Creative Commons But I’m getting ahead of myself. I wasn’t looking at their ability to be in the course, but their competency in being a future colleague for the thousands of us that are out there. Not as common is a genuine interest in the things around them. Knowing social media.

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What Traits Define a Social Media Marketer?

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Interviews , Marketing , Opinion , Social Media , Websites > What Traits Define a Social Media Marketer? What Traits Define a Social Media Marketer?

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Sticky PR Measurement: Are We There Yet?

Waxing UnLyrical

The advent of digital and social media has made this challenge far more complex and vital than ever before. Title image: Edgely Cesar via Flickr, Creative Commons My take Measurement should be, but still isn’t, the jewel in the crown of PR. Take it from Nick Lucido , a PR student, and a very smart one at that.

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Why your business must own its content

The Way of the Web

Businesses can hire office space from as little as an hour of time, can lease hardware or make use of cloud computing solutions, and can compete on a relatively level playing field online with just a cheap hosting account. Check out this insightful post by John Battelle – Portrait of Twitter as a young media company.

Content 49
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New Year's Resolutions for Job Seekers

Waxing UnLyrical

Image: Tania Gail via Flickr , Creative Commons We were deluged by applications; when we had openings, when we didn’t have openings, when we had budget to hire, when we didn’t have budget. It was so creative, that I remember it verbatim to this day. It was crazy. Or not qualified at all (see #3 above).

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Color Clash: Pink or Purple?

Waxing UnLyrical

Image: Kurtis Garbutt via Flickr, Creative Commons Kim, who runs the Corporate Alliance to End Partner Violence (CAEPV), asked what I thought was a valid question on her blog: where is all the purple? Thousands of women compete in fun costumes and celebration. I’m calling this the comradeship factor. Liked what you saw?

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