Sprout Social
DECEMBER 6, 2023
Most social platforms have their own professional communities, both formal and informal. It might look like a Facebook group geared toward career development in a specific industry, or a hashtag community on X (formerly known as Twitter). There’s even the WorkTok community on TikTok, if you want to experiment with short-form video.
Sprout Social
MARCH 19, 2020
Social media is just one of the strategic communication channels that afford agencies the ability to publish content, build relationships and have meaningful engagement with prospective clients, their communities. Show your work and communicate what sets you apart. Use social data to inform business decisions.
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Social Media Strategery
JULY 21, 2009
Sure, there will always be a need to call in the “experts&# – the people who live and breathe this stuff – but for the most part, every communications professional needs to understand social media and its place in the overall mix of communications strategies and tools. If anything, it might happen sooner.
Convince & Convert
MAY 4, 2010
On mid-1990s projects, for example, typically organizations defined hundreds of requirements and went through protracted RFP processes in search of the best software and system integrator. As for the ideal dynamic today, Enterprise 2.0 differs from its predecessor. Long and expensive consulting engagements often missed their mark.
Proactive Report
FEBRUARY 7, 2016
A1: Measurement is marketers number one stated need in content marketing, but there is confusion over which KPIs to pursue – there’s too much focus on sales over other ROI metrics and a proliferation of disparate tools. Unilever saved $10M by implementing a tool globally, saving workflow duplication. and, of course, KPIs.
Convince & Convert
MAY 3, 2012
Let’s be honest, if non-geeky Internet people don’t know what Alexa ranking is, it’s this metric system that is only quantified by this tool bar at.0001% Where are these people who are creating these RFP’s getting that from? Klout is the Alexa ranking of social media. 0001% of the world has.
Convince & Convert
MARCH 22, 2012
They talk about white papers at the top of the funnel and then buying guides and RFP guides a little further down the funnel. If you have a “tweet this” button on a gated page, what value is that person really offering to their community by tweeting it? It’s just different tools that we’re using today.
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