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2011 Q1 Review: SocialFish clients and work

SocialFish

This quarter, we submitted a report with observations and recommendations related to our work. Association of Corporate Counsel –With our help, ACC has hired their new director of social media. Avectra –We’re working with Avectra on an ambitious project to explore the implications of Social CRM for associations.

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Get Your Social Media Story Straight | Blogging and Content.

Convince & Convert

It’s a good mix of coach-speak, highlights, community service footage, and cheerleader features. In the age of the real-time Web, when every customer is a potential reporter, and there’s no place for brands to hide, you cannot rely on sloganeering. So, I peeked at YouTube. link] Jan_B @jaybaer is on a roll this week!

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24 Tools Every Social Media Manager Should Use

Visually SM

Pricing: Medium: $79/month: 2 users, 10 social profiles, plus advanced reporting and user profiling; Large: $159/month: 4 users, 25 social profiles, plus other advanced features; X-Large: $239/month: 8 users, 40 social profiles, plus other advanced features; Enterprise: $399/month: 20 users, 60 social profiles, plus other advanced features.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

I’ve asserted that B2B social media tactics vary from B2C, in that they are typically rooted in consumer education and thought leadership, and thus require deeper layers of interaction. Private brand communities vs. Facebook. more here: Crushing the Myth of B2B Social Media | | Social Media Consulting … Share and [.]

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Done correctly, social media is about developing meaningful relationships with customers and prospective customers in their natural habitat. You have to create content, be part of many communities, and proceed incrementally. Many successful social media programs take months (or even more than a year) to really germinate.

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The Productive Online Business Toolbox: My Must-Have Tools

Techipedia: Tamar Weinberg

Rapportive is a social CRM, giving you important information about the person who is emailing you. If they’re connected via social networks, you get their picture, their location, and job titles, in addition to their Twitter feed and Facebook updates (if available) and links to their social profiles. Rapportive.

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Do You Have the Guts to Expect Social Media Failure | Social Media.

Convince & Convert

Proposals are written. A good combination of experts may make for a great ebook, report, etc. Swept up in a frenzy created by mainstream and business media, companies rush to adopt the hot new thing, to ensure that the competition doesn’t have some sort of secret weapon. Resources deployed. Stuff gets built.