Pixlee

JUNE 13, 2019

Pride, which began in the wake of the Stonewall Riots against police discrimination towards the LGBT community in New York, has evolved since 1970. As the movement for equal rights and protections has matured and gained support, brands and organizations alike have moved towards showing their support for the LGBT community.

Brands 61

Brands Hotels UGC Apparel 61

Pixlee

MAY 21, 2020

Although the industry is bracing for a loss, overall projections indicate a lift in paid social. Kirkland’s uses UGC in their social channels as well as their blogs and inspiration pages to keep customers engaged when they can’t visit a retail location. The Brands Using Paid Social Have Changed.

Sentiment 95

Sentiment B2B HootSuite Retail 95

Buffer Social

NOVEMBER 12, 2019

The biggest retail dates of the year are just around the corner. We’ve researched some of the trendiest marketing ideas for Black Friday + Cyber Monday, including flash sales, messenger marketing, and UGC. Outdoor apparel retailer REI has taken a rather unique approach to its Black Friday marketing.

Social Media 67

Social Media SMS UGC Marketing 67

Direct Marketing Observations

OCTOBER 12, 2010

Clothing retailer Gap decided to change logos. UGC (user generated content) can, in some cases will, bring the big brands to their knees. We recognise that we missed the opportunity to engage with the online community. This wasn’t the right project at the right time for crowd sourcing. So what was Gap to do?

Social Media 209

Social Media Crowdsourcing Retail UGC 209

Later

JULY 22, 2020

From creating engaging community-focused boards, sharing inspirational content, and optimizing Pins for driving sales and traffic, the best brands on Pinterest are savvy about how they post! The Shop tab is an awesome addition for both retailers and everyday users looking for shoppable inspiration on Pinterest.

Strategy 58

Strategy Brands UGC Marketing 58

Pixlee

OCTOBER 16, 2017

As it does, the internet as a retail distribution channel has become more and more powerful. To keep up with this projected growth, e-commerce platforms, solutions, and CMS software will need to evolve to meet new customer needs. E-commerce growth is accelerating and is expected to continue to grow at a staggering pace.

Authentication 40

Authentication UGC Case Study Review 40

Later

DECEMBER 13, 2019

Join the King Island community in saying NO to farmed salmon and keep King Island fish farm free.@patagonia_surf. P.S. We have some very exciting IGTV projects up our sleeve for 2020 — follow Later on Instagram to be the first to know! . Oftentimes a micro-influencer’s connection with their communities is much stronger!” .

Instagram 75

Instagram Strategy Collaboration Influencer 75

Pixlee

DECEMBER 30, 2020

Editor’s note: Community is central to everything at Pixlee. And luckily, we’ve got a great community of experts to share thoughts with. In our chat, she shares the nuances of ambassadors, what makes a good brand community, and how to measure the success of your community-driven marketing platforms.

Features 52

Features Brands Influencer Travel 52

Sprout Social

SEPTEMBER 7, 2021

In addition to generating buzz around the latest iPhone release, the campaign also helped Apple build a community of loyal customers. By building campaigns around UGC, brands give audiences the authentic testimony they need to commit to a purchase. Dove’s Self-Esteem Project. ?? Anheuser-Busch’s #LetsGrabABeer.

Campaign 129

Campaign Social Media Collaboration Apple 129

Sprout Social

NOVEMBER 7, 2022

Experts predict total retail sales will hit a record high in 2022. Take it a step further by reposting user-generated content (UGC) of people using (and loving) your products. You can also tap into UGC to find relatable holiday-themed content that will delight your community. This year will be no different.

How To 112

How To Marketing UGC Campaign 112