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10 Reasons Why Your Business Needs a Killer Social Media Strategy

Techipedia: Tamar Weinberg

Through social media, you can find out what online communities your existing customers belong to. And don’t forget that your customers can spread the word for you to these communities. Beth Hrusch is Senior Editor at Interact Media, a business blog writing service that teaches writing tips and best practices.

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Identify the Right People to Manage Your Social Media Initiatives.

Social Media Strategery

This is why so many social media initiatives fail – not because of technology or policy, but because of people. Not whether that’s the Chief Marketing Officer or the Director of Public Affairs or the Community Relations Lead, but actual names of people. Who leads the social media initiatives then?

Gov 2.0 139
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Dear Facebook Friends, You're Doing it Wrong

Techipedia: Tamar Weinberg

A regularly updated Fan Page brings greater awareness Community Page : What if you love something but you have no direct affiliation with the product/service, can’t find the official page, and worse, discover the page doesn’t even exist? Community Pages are the most annoying thing Facebook has given us , but I see their point.

Facebook 268
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5 Things True Social Media Experts Do Online

Techipedia: Tamar Weinberg

Despite the title of the post, having worked as the social media manager for Fortune 500 companies, and a lot of knowledge here being totally personal, I do not think of myself as an expert. Social media is about building relationships and so many “experts&# are not great communicators.

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How to Audit Your Social Media Efforts: 20+ Questions to Ask Yourself

Techipedia: Tamar Weinberg

This is something that can be used as a quick checklist for social media effectiveness. 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch! As Seen In… Social Media Backtype Brightkite Business Exchange DailyBooth del.icio.us

Questions 277
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6 Things Parenthood Taught Me About Social Media Marketing

Techipedia: Tamar Weinberg

That’s not really convincing social proof. Then, when you’re joining a community for the first time, you’ll need to study the users and slowly build relationships with them. But, like good Social Media community members, I’m thrilled to be able to help my parents out and give back as well!

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No, You Can't Automate Social Media!

Techipedia: Tamar Weinberg

Here are some rules of thumb to consider when considering a social media marketing strategy: Engagement is Everything I can’t stress it enough: social media marketing is a social activity! The success of a social media marketing campaign strongly revolves around engagement. Great post.