Direct Marketing Observations

JANUARY 19, 2010

One of the most proven methods of sourcing external suppliers is through a Request For Proposal process or RFP. As stated in Wikipedia, an RFP is: “is an invitation for suppliers, often through a bidding process, to submit a proposal on a specific commodity or service. Where to Start?

RFP 159

RFP RFI Social Media Proposal 159

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. In this guide, we’re diving into the essentials of B2B influencer marketing. What is B2B influencer marketing?

B2B 118

B2B Influencer Brands Marketing 118

Hootsuite

MARCH 10, 2021

Write a sub-par request for proposals, and the proposals you receive from digital marketing agencies will only be so strong. Leave too many questions unanswered? Learn what information you should include in a social media RFP to attract the best companies and proposals for your business. What is a social media RFP?

RFP 143

RFP Template Templates Proposal 143

Twist Image

APRIL 26, 2011

The process of hiring a Marketing agency feels old. Yes, there are some exceptions, but we live in a world where a Chief Marketing Officer's lifespan is under two years long and it's not a much better track record for the average agency either. It's important to remember that a marketing agency is a service-based industry.

RFI 101

RFI RFP Insurance How To 101

Sprout Social

MARCH 19, 2020

Whether providing full-service social solutions, specialized brand marketing or stepping in for a specific campaign or project, agencies cater to their clients first and foremost. But with a client-first mindset, some agencies forget to prioritize their own marketing efforts as well. . What do you do better than everyone else?

Social Media 111

Social Media Strategy Case Study RFP 111

Convince & Convert

MAY 4, 2010

Great question. On mid-1990s projects, for example, typically organizations defined hundreds of requirements and went through protracted RFP processes in search of the best software and system integrator. Ive founded 5 companies, and spent 15 years running digital marketing agencies. How should companies evaluate success?

Social Media 116

Social Media Strategy Consultant ROI 116

Proactive Report

FEBRUARY 7, 2016

I asked Rebecca questions based on her recent research report for Altimeter Group about content, measurement and KPIs: Q1: Why are marketers finding measurement to be the single most formidable content marketing challenge? Q1A: So if it’s the #1 need and the #1 challenge, how do we help marketers measure better?

Content 40

Content RFP Metrics Case Study 40