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Is Social Media Worth it for You?

Techipedia: Tamar Weinberg

Techipedia readers can use code Tamar for a 15% limited time discount when registering. 3: Large Brands – Bigger brands have two things that smaller companies don’t: an already built community, and money. Communities, social news sites, and online sharing can be leveraged to build a site following.

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Five Benefits to Using Twitter Â? Techipedia | Tamar Weinberg

Techipedia: Tamar Weinberg

Smaller companies could succeed with this method by marketing — verbally or through their website — to groups of devout followers and keeping their Twitter streams current (offering a daily deal or frequent deals that encourage customers to seek out discounts and sales). Answers Yahoo! Yeah, I thought so. Go with both.

Twitter 131
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How a Small New York City Hotel Put Itself on the Map through.

Techipedia: Tamar Weinberg

Twitter, he says, “became my way of talking with a community of people.&# More importantly, they’ve created a go-to place or space for community. Pam says that she’s experienced great service and low prices (especially with their Twitter discounted rate) — and the “rooms were spacious&# too. « Tur?t

Hotels 245
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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

In my upcoming book, The New Community Rules: Marketing on the Social Web ( Amazon link ), which is slated to be released in late Spring, I talk about the importance of brand evangelism as part of an effective community management strategy. I just think that the *active* cruise community is definitely a bit disappointed.

Brands 133
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Zicam: Loss of Taste and Smell - The Reputation Management Fiasco.

Techipedia: Tamar Weinberg

For the entire day, I discounted the idea that anything would be wrong (and that it was really a cold, after all). 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch! Answers Yahoo! Tamar is also the author of The New Community Rules (July 2009).

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Creating Passionate Customers: Brand Evangelism and What it Means.

Techipedia: Tamar Weinberg

The easiest way to find these people is to find the communities that your users frequently visit, be it forums, Twitter, or other social networks. Shower them with discounts or monetary compensation. This task can be delegated to a community manager who corresponds directly with the evangelists and distributes the special perks.

Brands 139
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How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

Don’t shy away from giving your community the information needed to find you elsewhere both online and offline. On the other hand, you can also share the same discount code across all social platforms. Share the 10OFF discount code for everyone, for example. Give them a reason to want to communicate.

Facebook 279