Remove Communities Remove Construction Remove Influencer Remove UGC
article thumbnail

What Is a UGC Creator? Follow These 5 Steps To Become One

Hootsuite

Have you ever dreamed about becoming an influencer and getting paid to create social media content without needing a big audience? Well, a new wave of people is doing just that: UGC creators. If you’ve spent time on TikTok or Instagram in the last 6-12 months, chances are you’ve come across UGC creators. What is a UGC creator?

UGC 92
article thumbnail

How Brands Can Approach Authenticity, Diversity, and Pride

Pixlee

In June of 2020, it became abundantly clear that any individual or brand with a platform must use it constructively or face public scrutiny. With UGC and influencer marketing, they don’t have to. . The best message is one that your diverse, authentic community is already sharing. The Duty to Represent Authentically.

article thumbnail

Five Ways to Make Your Next Marketing Campaign More Diverse

Pixlee

Work With Diverse Influencers. With the rise of user-generated content (UGC), marketers no longer have to rely on the limited options offered by stock photo platforms. Focus on building relationships with influencers and don’t just reach out to them to check a box or give the impression of inclusivity.

article thumbnail

How To Manage & Improve Online Brand Reputation in 2023 (Guide)

Keyhole.co

While positive comments can hugely boost your confidence, negative feedback provides a more constructive picture of your reputation. Take negative comments as constructive criticism, understand the root cause, and address them quickly. Addressing negative reviews constructively Of course, not all reviews will be favorable.

article thumbnail

5 Strategies to Increase Consumer Retention Rates in 2020

Pixlee

As 2020 continues to unfold, upending many preexisting constructs, current circumstances have also caused a shift in consumer behavior. The fact remains, retaining customers is core to creating a sustainable and thriving community-driven brand. Reflect Your Community Values with User-Generated Content.

article thumbnail

Starbucks Social Media Strategy: A Deep Dive Into Viral Campaigns

Keyhole.co

Leveraging user-generated content Starbucks encourages its customers to share their experiences through user-generated content (UGC). They actively promote hashtags, such as #StarbucksLove, and feature UGC on their social media channels. They vet influencers who align with their brand values and have a significant following.

article thumbnail

5 ways to develop a long-term strategy for diversity, equity & inclusion on social media

Sprout Social

However, as God-is Rivera, Twitter’s Global Director of Culture and Community, recently wrote: This is not a fad or a ‘moment.’. This community wants to know that you’ll show up for them even when it’s not popular to do so. How can we be there for those in our brand’s community who are looking for support or resources from us?

Strategy 145