Tuesday Roundup: Dance Like A Chicken

Waxing UnLyrical

Image: Michael Gäbler [ CC-BY-3.0 ], via Wikimedia Commons. K” is King in Brand and Company Naming. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. If you thought that the Chicken Dance was reserved solely for county fairs and wedding receptions, think again. Today’s National Dance Like a Chicken Day.

Friday Roundup: Customer Service

Waxing UnLyrical

When it’s good, it’s great; but when it’s bad, it can spell T-R-O-U-B-L-E for your company. Image: larryc (Smile) [ CC-BY-2.0 ], via Wikimedia Commons. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. TGIF, everyone! Today’s roundup focuses on one of the most important aspects of any business, customer service.

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Start-Up Marketing and Yourself: Don’t be a Swiss Army Knife

Waxing UnLyrical

And you tell them about how you like to eat ice cream and jog and take care of your dog, and you manage a company that sells lawnmowers. Marketing your start-up requires you to determine a very specific meaning for your company. Tech companies start calling themselves “idea incubators.” Yet for start-ups, developing a company personality is even more important. Image: Jonas Bergsten [Public domain], via Wikimedia Commons. Imagine you’re at a party.

How to Reach 100,000 New Twitter Followers

Devumi

Build a nest, build a community. Where they stop they build a nest, and share a community. You have to speak with those who come to your nest to build your relationships, and get them to become part of your community. A company that sells tampons will never reach 100,000 new Twitter followers by always following men! Flock of birds from Wikimedia Commons. Nest from Wikimedia Commons. To gain new Twitter followers you must build your reach.

New Instagram Ad Analytics Tools Introduced: Insta-ads

Devumi

It’s easy to share interesting photos with Instagram users and create a community of brand loyalists simply from pushing the button on the top of your camera. The Instagram ad analytics tools owe a lot to their parent company, Facebook. As promised, my favorite photo on Instagram from the past week by @DALeast : Header image from Commons Wikimedia. There’s no questioning the fact that Instagram has lots of uses for social media marketers.

25 Experts Share Top 3 Content Marketing Trends for 2017

Writtent Blog

It won’t be possible for smaller companies to compete on broader topics (which are getting saturated anyhow), and so people will direct their focus towards narrower niches, personalised content, more targeted channels, where they’ll get lower volume but higher quality engagement. A split within Social media and content: Social Media will be split into 2 areas, the visual web and the community focused web. Content created within communities will continue to be valuable.